La publicidad, herramienta promocional del centro de anuncios Roldós y Compañía (1872-1900)

El nacimiento de los primeros centros de anuncios en España data de la segunda mitad del siglo XIX. Uno de ellos es Roldós y Compañía. En un período en el que la publicidad es una actividad incipiente, los primeros profesionales recurren a lo que mejor saben hacer para darse a conocer: anuncios. A través del estudio de la autopublicidad de esta agencia realizada durante las últimas décadas del siglo XIX no solo veremos el progresivo desarrollo de este tipo de piezas (formal y de contenidos) sino también la evolución de todos los agentes que participan en la actividad: agencia, anunciantes y medios de comunicación. En este contexto, el centro de anuncios hace las veces de anunciante y de agencia. Es decir, ejerce una triple función: es el emisor del mensaje y es, a la vez, quien lo confecciona y quien gestiona su inserción en los medios. La historia de la publicidad se escribe junto a la agencia Roldós y Compañía. Por tanto su autopublicidad es un fiel reflejo de todo cuanto ha ocurrido en España desde el nacimiento de la profesión hasta finales del siglo XIX, un período caracterizado por la frecuente presencia de este tipo de anuncios en la prensa escrita del momento.

Society, theatre and Social Work: beauty will save us

Three different worlds, sometimes concentric and often intersecting —society, theatre and the art of performance— and social work. Diverse worlds that live, reflect and self-reflect and interact, and can also afford an opportunity for meeting, misunderstanding and confrontation, and above all offer the possibility of profound change.This article considers the experience of a theatre company that has spent more than three years moving at the limits of these three universes. To these three worlds can be added an infinite number of words that fill them with meaning and significance: territory, meeting, diversity and search. An artistic experience that has chosen to focus on creating scenarios for debate and to examine the difficulties, the human contradictions and the constant and inexhaustible confrontation with human experience. At the heart of this theatrical activity is all of this, seeking the balance between narration, meeting, investigation and the artistic dimension. This meeting between society, theatre and social work also contains the search for sustainability of this cultural business, in an Italy that has been destroyed by a crisis that is not merely economic, but also of values and, above all, of role models. The guiding theme, though not always made explicit, is always present and essential: the search for beauty.

Journalistic genres in teaching of journalism in Spain. A historical review

This article shows the influence that journalistic genres had on the first organisation of communication studies in Spain as well as the role they remain to play in the teaching of journalism. A review is done starting from the origins of the didactics of genres, continuing with the role of genres in the beginning of regulated studies of journalism, and finalising with an analysis of their place in present education programmes which reveals that practical and theoretical knowledge of the genres are still a main objective in the training of future journalists in Spain.

Reality Shows in Chile, origin and road map. Historical-Communication Dialogues

Reality shows are TV programs which represent a format used in television nowadays; however, the observation practices of individual and/or group intimacy dates from thousands years ago. Sometimes this was driven by voyeurism or morbid fascination, some others, by the purpose of guarding, supervising and maintaining status quo. This work offers an alternative answer to the explanation of this type of TV program emergence and relates this appearance to a government procedure bound up with modern State terrorism which began at the end of the eighteenth century and has been recalled by different regimes until present days.