From individualism to social solidarity – the philosophy of war in the works of Simone de Beauvoir

The horrors and suffering of World War II directly affected Simone de Beauvoir. Exposed to destruction and pervasive death, and haunted by the separation from her beloved, she is bound to conclude that an individual—especially an intellectual—is powerless when confronted with extreme violence. In this context, the writer becomes increasingly aware that action must be taken to defend both the common good and those whose lives are under threat. The restrained existentialist—an independent woman focused on her personal development and happiness—thus undergoes a kind of evolution, and becomes an author sincerely concerned with other people and their basic needs— especially with those suffering harm or afflicted by violence. The drama of war enables Beauvoir to adopt a broader view of the misery of human existence and to deal with subjects hitherto unbeknownst to her.

The Rhetorical Construction of Corporate Logos

This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetorical strategies developed by the great classical authors appear in the logo-symbols expressing the corporate values of today’s companies. Thus, rhetoric is emerging once again in the sense it had many centuries ago: A repertory of rules that, paradoxically, standardizes the deviations of language and whose control is synonymous with power. The main objective of this study is to substantiate the rhetorical construction of logos using as a model of analysis the classical process of creating discourse. This involves understanding logos as persuasive discourses addressed to a modern audience. Our findings show that the rhetorical paradigm can be considered as a creative model for the con­struction of an original logo consistent with a company’s image.

Death Aesthetization in Contemporary Artistic Practices

Starting from the famous and enigmatic quotation of the Aristotle’s Poetics, who argues that the human has a natural desire and pleasure to see corpses if mediated by art, is intended to show the relationship between the attraction for the horror and some contemporary art practices surrounding the depiction of death, particularly with regard to the ultimate use of the human corpse as an artistic resource. Avoiding any kind of ethical approach or questioning of the limits of the artistic production, is meant to highlight the phenomenon through the examples brought out by the work of some contemporary artists such as Andy Warhol, Eric Fischl, Damien Hirst, Von Hagens, Andres Serrano, Joel-Peter Witkin and Teresa Margolles: From those who use the corpse in and turn it in something aesthetically pleasant, to others who turn human corpses in sculptures of scientific value, and further other kind of artists who assume the morbid and dramatic life of the corpse in their art production as something structural.