The press for seniors, an emerging sector that doesn’t quite take off

This article is a description and analysis of the press of seniors in Spain, from two points of view: 1. media mapping, and 2. study of the advertising and editorial content that offer two important magazines of the sector: Sesenta y Más, magazine of the IMSERSO, and Senda Senior, as a commercial proposal. As well, of the study is that the sector does not go through its best moment, lack of advertising interest, but headers offer models of life that best fit the new times, profiling a person who without worrying about their health, be more active in the communication field, in the playful and especially in the cultural.

Museums and youth: between misunderstanding and disappointment. Youth perceptions and arguments about the cultural consumption of museums in Chile

Young people are less explored in museum audience research; this is a paradoxical situation when considering its strategic location in the cultural reproduction and if considering the high performing cultural consumption compared with other sectors. The phenomenon of museums consumption by young Chileans who are self recognized as public and non-public museums is explored from a qualitative approach. It was conducted with focus groups in the three largest cities in Chile (Santiago, Valparaíso and Concepción). They identify the museum as a cultural institution in full force. However, in questioning museums activity youth reveal the specificity of their cultural matrix. This is referred to a social temporality based on the fragment, the discourse of familiarity, proximity and instead of breaking and critical. They claim a museum aesthetic / historical experience based on pleasure and enjoyment. An overview is proposed to further clarify the youth cultural consumption to characterize more precisely the place of the museum in the set, to design more effective policies museums.