Determining factors of the innovative behavior of cooperatives: an analysis of the case of Castilla y León

Cooperatives have a long historical experience in the Spanish economy and have demonstrated their ability to compete against traditional firms in the market. To maintain this capability, while taking advantage of the competitive advantages associated with their idiosyncrasies as social economy enterprises, they should take into consideration that the economy is increasingly globalized and increasingly knowledge-based, especially with regards to technological content. As a consequence, the innovative capacity appears to be a key aspect in order to be able to challenge competitors. This article characterizes the innovative behavior of cooperatives in the region of Castile and Leon and analyses the internal and external factors affecting their innovative performance, based on data from a survey of 581 cooperatives. The results of the empirical analysis, which is performed by multivariate binary logistic regression on various types of innovation, lead us to identify the size of the organizations, the existence of planning, the R & D activities and the human capital as the main determining factors.

Non-conventional advertising formats in television versus spots: An analysis based on the generated recall

Advertising investment and audience figures indicate that television continues to lead as a mass advertising medium. However, its effectiveness is questioned due to problems such as zapping, saturation and audience fragmentation. This has favoured the development of non-conventional advertising formats. This study provides empirical evidence for the theoretical development. This investigation analyzes the recall generated by four non-conventional advertising formats in a real environment: short programme (branded content), television sponsorship, internal and external telepromotion versus the more conventional spot. The methodology employed has integrated secondary data with primary data from computer assisted telephone interviewing (CATI) were performed ad-hoc on a sample of 2000 individuals, aged 16 to 65, representative of the total television audience. Our findings show that non-conventional advertising formats are more effective at a cognitive level, as they generate higher levels of both unaided and aided recall, in all analyzed formats when compared to the spot.

La Políticas Exterior de Rusia en Oriente Medio. ¿Continuidad o Cambio?

El recorrido histórico por la política exterior de la URSS/Rusia hacia Oriente Medio en el último siglo presenta una línea de continuidad, apenas alterada por las dinámicas espaciotemporales vividas por el país. Rusia ha ejecutado una política exterior más orientada a responder a los movimientos norteamericanos en la región que a consolidar una presencia activa, de iniciativas propias. Sin embargo, la situación creada tras los levantamientos de 2011 y el conflicto sirio le han permitido a Moscú recuperar una activa presencia regional en temas político-militares y obtener ventajas económicas y comerciales. Con una limitada intervención militar en Siria, Rusia ha consolidado su posición mundial de gran jugador estratégico, y ha obtenido unas ventajas político-diplomáticas que le permiten ejecutar una política exterior dictada por el carácter instrumental de sus propios intereses.