La comunicación institucional, epicentro de la empresa

La información es el elemento primordial en una Institución, sea del carácter que sea. Fluye de cualquier departamento que la integra y esta información hay que recopilarla, ordenarla, sintetizarla, tratarla y por último y más relevante hay que distribuirla. No se puede retener ni ocultar, se debe canalizar para que todos los integrantes de esa empresa la conozcan, la entiendan, la asuman y la hagan suya. Es así como funcionan bien los organismos conociendo lo que trabajan, sus objetivos, sus límites, sus avances y sus logros. Los gabinetes de comunicación son el motor de la documentación. Gestionan los contenidos, crean archivos de datos y documentos y difunden la información, no solo entre los diferentes componentes de la empresa sino también entre los distintos estamentos de la sociedad, proyectando al exterior la imagen de la Institución para la que trabajan.

Bolsa Familia Program and school enrolment: An analysis of the 2010 Brazilian demographic census

The Bolsa Família Program goal is to promote social development and poverty reduction, through the direct transfer of conditional cash, in association with other social programs. This study aims to analyze whether Bolsa Família had an association with children’s school attendance, which is one of the educational conditions of the program. Our main hypothesis is that children living in households receiving Bolsa Família had greater chances of attending school. Data from the Ministry of Social Development and Combating Famine indicated that children living in households with Bolsa Família had greater school enrolment levels. By using data from the 2010 Demographic Census, collected by the Brazilian Institute of Geography and Statistics (IBGE), some descriptive analyzes and binary logistic regression models were performed for different thresholds of household per capita income. These estimates were made by comparing children who lived in households receiving Bolsa Família to those children not receiving the program. We took into consideration characteristics about the household, mothers, and children. The results were clustered by the municipality of residence of the child. In all income thresholds, children benefi ting from Bolsa Família were more likely to be enrolled in school, compared to children not receiving the benefi t.