La construcción social del personaje en la vida cotidiana: Un estudio poliédrico sobre Letizia Ortiz (La Reina del Pueblo)

Este novedoso y original trabajo de investigación pretende asentar una primera base que permita el examen riguroso de la construcción de un personaje en concreto. Este estudio aborda la presentación sobre la actual Reina de España, Letizia Ortiz, a partir de la producción de noticias por parte de los periodistas y de los medios de comunicación, que realizan los periódicos ABC y El País, además de la revista semanal Hola, en un determinado periodo, que abarca desde septiembre a diciembre del 2014. Todo ello, elaborando un modelo que debiera combinar los enfoques de la economía política, desde la visión estructural, y de los estudios culturales, en un marco analítico textual. El objetivo es desentrañar el esquema de un poliedro, teniendo en cuenta en el proceso, tanto la producción como la importancia del “canal”, es decir, del mensaje y su soporte.

From Pro-Franco to Anti-Government. The Evolution of the "Sur" regarding National Politics during the Spanish Transition (1975-1978)

The Spanish transition, the political process through which Spain ceased to be a dictatorship to become a democracy, was accompanied by the dissolution of the National Movement, the institutional support for the chain of the Movement Press from its beginnings, in April 1977. This fact, among others, contributed to the /Sur/, the regional reference newspaper for the chain in Andalusia, evolving both structurally and ideologically to adapt itself to the new political regime. This study applies content analysis to editorials, articles and columns published by the newspaper between 1975 and 1978, exploring the process through which the regional newspaper edited in Málaga abandoned its propaganda function with regard to the Government, considering it undemocratic, and supported the PSOE, presenting it as the best alternative to the UCD in the Spanish Executive, thus taking on its role as a political agent.

The activity of the feminist online publications: challenges for the transmission of the feminist culture in Spain

Traditionally, big media corporations have contributed to hiding the women’s movement itself, as well as its main claims and topics of discussion (Marx, Myra y Hess, 1995; Rhode, 1995; Mendes, 2011). This has led the feminist movement to develop its own media generally print publications, usually, with a very specialized character and reduced audience. This is similar to what has occurred with quality main stream media, asthese publications have had to adapt themselves to a new communicatiion context, because of the financial crisis and  technological evolution. Feminist media has found in the Internet an excellent opportunity to access citizens and communicate their messages. , In view of this scene of change and renovation,  this article offers the results of a qualitative analysis focused on the experiences of four feminist online media sites edited in Spain: Pikaramagazine.com, Proyecto-kahlo.com, Mujeresenred.net and Laindependent.cat. Besides exploring the characteristics and content of these sites, the article pays attention to the virality of their contents spread through Facebook and Twitter. The onclusion estimates their social impact, insofar as they symbolize the specialization, diversification and dialogue promoted by the Web.