Are Fast Responses More Random? Testing the Effect of Response Time on Scale in an Online Choice Experiment

Scepticism over stated preference surveys conducted online revolves around the concerns over “professional respondents” who might rush through the questionnaire without sufficiently considering the information provided. To gain insight on the validity of this phenomenon and test the effect of response time on choice randomness, this study makes use of a recently conducted choice experiment survey on ecological and amenity effects of an offshore windfarm in the UK. The positive relationship between self-rated and inferred attribute attendance and response time is taken as evidence for a link between response time and cognitive effort. Subsequently, the generalised multinomial logit model is employed to test the effect of response time on scale, which indicates the weight of the deterministic relative to the error component in the random utility model. Results show that longer response time increases scale, i.e. decreases choice randomness. This positive scale effect of response time is further found to be non-linear and wear off at some point beyond which extreme response time decreases scale. While response time does not systematically affect welfare estimates, higher response time increases the precision of such estimates. These effects persist when self-reported choice certainty is controlled for. Implications of the results for online stated preference surveys and further research are discussed.

Metocean Comparisons of Jason-2 and AltiKa—A Method to Develop a New Wind Speed Algorithm

As well as range, the AltiKa altimeter provides estimates of wave height, Hs and normalized backscatter, s0, that need to be assessed prior to statistics based on them being included in climate databases. An analysis of crossovers with the Jason-2 altimeter shows AltiKa Hs values to be biased high by only »0.05m, with a standard deviation (s.d.) of »0.1m for seven-point averages. AltiKa’s s 0 values are 2.5–3 dB less than those from Jason-2, with a s.d. of »0.3 dB, with these relatively large mismatches to be expected as AltiKa measures a different part of the spectrum of sea surface roughness. A new wind speed algorithm is developed through matchinghistogram of s0 values to that for Jason-2 wind speeds. The algorithm is robust to the use of short durations of data, with a consistency at roughly the 0.1 m/s level. Incorporation of Hs as a secondary input reduces the assessed error at crossovers from 0.82 m/s to 0.71 m/s. A comparison across all altimeter frequencies used to date demonstrates that the lowest wind speeds preferentially develop the shortest scales of roughness.