The Market for Apples: A Theory of Identity and Consumption

This paper presents an economic model of the effects of identity and social norms on consumption patterns. By incorporating qualitative studies in psychology and sociology, I propose a utility function that features two components – economic (functional) and identity elements. This setup is extended to analyze a market comprising a continuum of consumers, whose identity distribution along a spectrum of binary identities is described by a Beta distribution. I also introduce the notion of salience in the context of identity and consumption decisions. The key result of the model suggests that fundamental economic parameters, such as price elasticity and market demand, can be altered by identity elements. In addition, it predicts that firms in perfectly competitive markets may associate their products with certain types of identities, in order to reduce product substitutability and attain price-setting power.

Who Do You Say I Am?: African American Women Clergy and the Construction of Ministerial Identity

The purpose of this study was to examine how African American women in ordained ministry construct and develop ministerial identity in the context of the Black Church. This study employed a qualitative multicase study methodology and the purposive participant sample was comprised of 13 women who were ordained or pursuing ordination in the Baltimore or Washington conferences of the AME Church. Semistructured in-depth interviews were conducted with the participants, and member checks were employed as a triangulation method. This study reveals that the primary factor impacting ministerial identity development is the relationship with the senior pastor and explores the various ways in which that impact is felt. This study also connects aspects of that relationship and its resulting impact to African American cultural traditions and values, as well as offers several suggestions to women cultivating ministerial identity and the organizational systems within which that process occurs.