The Role of CEO Statements of Aggressiveness and the Competitive Aggressiveness of Firms: What is the Impact on Performance?

This research examines the impact of a CEO’s statements of aggressiveness on his or her organization’s competitive moves and subsequent performance. Hypotheses were developed based on previous work in Upper Echelon Theory and competitive dynamics. Based on this prior literature, it was hypothesized aggressive statements by CEOs will be associated with more aggressive organizations. It was also hypothesized these more aggressive organizations would display better performance than less aggressive organizations. A content analysis of letters to shareholders and trade publications was performed. This data was analyzed using multiple regression in SPSS 17 to test the hypotheses that aggressive statements by CEOs are associated with aggressive organizations and higher performance. Aggression scores for the content analysis were generated using the software package DICTION. The sample for the study was the organizations with the most revenue in two industries, automobile manufacturing and retailing. Data collection covered a five-year time span from 2003-2007, with performance data lagged one year. Control variables employed included CEO tenure, CEO background, organization size, and organization age. The findings indicate that CEO statements of aggressiveness do not significantly impact the competitive aggressiveness or the performance of their organizations. The implications of these findings are discussed and potential avenues for future research in the area are outlined.

The Probe, Issue 210 – May/June 2000

NADCA Election in Progress Berryman Institute Announces 1999 Awards New Probe Editor to be Appointed: Larry Sullivan Ken Garner Retires Book Review: "Master Land Snaring: Canine and Coon Techniques, Effective in All Terrains." by Newt Sterling as told to Bob Noonan. 1999. 58 pages, illustrated. NPCA Gets New Name Lobster Plates: PETA (People for the Ethical Treatment of Animals) is fighting to prevent the return of the lobster to Maine's automobile license plates. Active Antis in the Northwest Animal Rights Violence on Increase Abstracts from the 6th Annual Conference of The Wildlife Society: Monitoring of Sin Nombre Hantavirus in deer mice of the Southwest, USA -- Robinson, Rhonda /., Kathryn D. Bennett, James R. Biggs, Timothy K. Haarmann, David C. Keller, and Mary E. Salisbury Predators in the classroom: A prickly paradigm for educators -- Rollins, Dale Trends in bat rabies in the U.S.: Shaping public health policy -- Rupprecht, Charles E., Sharon B. Messenger, and Jean S. Smith