Jak sprostać wymaganiom neoliberalizmu w poradnictwie?

The article discusses changes which neoliberal ideologies have triggered in counselling. Meeting the demands of liberalism in counselling is a challenge both to organisation and to people. As far as people are concerned, the argument is driven by such questions as: What is the human being of this system (homo consultans) like? What is his world? How does he relate to this world? The questions about counselling as organisation pertain to its objectives and goals. In the industrial era, counselling goals were of paternalistic nature, but in economy-dominated neoliberalism they are certainly different. At a time of neoliberalism, the counsellor faces the following dilemmas: How to gain the client? How to satisfy the client? How to reconcile ethical demands inscribed in the counselling mission with the economic preoccupations of neo-positivist ideologies? In response, three kinds of counselling emerge. Rehabilitative counselling is organised for people severely damaged by adversity. Existential counselling is organised for people whose biographical trajectory is disturbed by temporary problems. Career counselling is organised for people who chose their life-paths in the neoliberal realities.