Kommunikationens förebyggande funktion på sjuksköterskors upplevda arbetsmiljö : En kvalitativ fallstudie på en psykiatrisk intensivvårdsavdelning

Syftet med studien är att undersöka huruvida kommunikationen mellan medarbetare på en psykiatrisk intensivvårdsavdelning kan fungera som ett förebyggande verktyg för medarbetarnas upplevda psykosociala arbetsmiljö. Studien är genomförd med en kvalitativ metod där empirin har samlats in genom semistrukturerade intervjuer med sju medarbetare på en psykiatriska intensivvårdsavdelning. Empirin har tolkats genom en hermeneutisk ansats. Resultatet av studien visar att den interna kommunikationen mellan medarbetarna har en stor inverkan för den upplevda arbetsmiljön. På grund av den studerade avdelningens stundtals påfrestande och stressiga arbetssituation var de faktorer som påtalades som viktigast för att må bra på arbetet sammanhållning, förtroende, öppen kommunikation och humor. Dessa framkommer genom studien vara kommunikativa verktyg som går att arbeta förebyggande för att främja välmående på arbetsplatsen.

Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram

Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. While scholars have focused on measuring the effectiveness of the strategy, suggesting that credibility is one component necessary for success, a gap in the research is illuminated when focusing on what makes a product placement on Instagram credible. Previous studies regarding credibility and its relation to traditional media have concluded that there are some factors essential in consumers’ credibility evaluation process. Since social media differs from traditional media, there was a need to investigate the applicability of credibility to the social media platform Instagram. Purpose: The purpose of this thesis was to examine key factors of product placement on Instagram that influence credibility. Method: To meet the purpose of this thesis a study with a mixed method research design was conducted. The qualitative data was collected through semi-structured interviews with the intention to discover how consumers evaluate credibility. The scales and items developed from the findings of the qualitative study were tested using a questionnaire to identify which factors that have the most influence on consumers’ credibility assessment. Conclusions: The overall findings indicate that consumers evaluate credibility based upon source, message and receiver characteristics. The empirical evidence suggests that the Expertise of influencer, Professionalism of picture, Trustworthiness of influencer, Connection to influencer and Causes of irritation are the factors that have the most influence on consumers’ credibility assessment of product placement on Instagram. The findings further implies that it is not only the factor itself that influence, credibility can additionally be transferred from one factor to another.