1 resultado para foreign market knowledge

em Aberystwyth University Repository - Reino Unido


Relevância:

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Publicador:

Resumo:

Morgan, R.; Strong, C.; and McGuinness, T. (2003). Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing. 37(10), pp.1409-1439 RAE2008