B2C Digital business presence in the automobile industry

The purpose of this work is to investigate the digital online- and website- presence of the international automobile industry. The focus is on the business-to-consumer area to find out how digital communication is designed and if there are differences in the design dependent on the type of company or its cultural origin. The research is based on different quantitative as well as qualitative studies. After the selection and validation of the test sample, a qualitative content analysis for each corporate website in the test sample is conducted. Then, an extensive quantitative content analysis is applied. In a third step interviews with nine different experts from different sectors of the automobile company are carried out to validate the previous findings and obtain deeper insights. All of the findings are statistically analyzed and comprehensively evaluated.

Online presence of the international automobile industry: evaluation of the digital business representation in the business to consumer section of the international automobile industry

Tesis inédita presentada en la Universidad Europea de Madrid. Facultad de Ciencias Sociales. Programa de Doctorado en Economía y Empresa

Formas de expresión sonora orientadas a personas con discapacidad visual

Tesis inédita presentada en la Universidad Europea de Madrid. Facultad de Artes y Comunicación. Programa de Doctorado en Comunicación

The IUE INES System: Improved data extraction procedures for IUE

We present the extraction and processing of the IUE Low Dispersion spectra within the framework of the ESA “IUE Newly Extracted Spectra” (INES) System. Weak points of SWET, the optimal extraction implementation to produce the NEWSIPS output products (extracted spectra) are discussed, and the procedures implemented in INES to solve these problems are outlined. The more relevant modifications are: 1) the use of a new noise model, 2) a more accurate representation of the spatial profile of the spectrum and 3) a more reliable determination of the background. The INES extraction also includes a correction for the contamination by solar light in long wavelength spectra. Examples showing the improvements obtained in INES with respect to SWET are described. Finally, the linearity and repeatability characteristics of INES data are evaluated and the validity of the errors provided in the extraction is discussed.