Construction Innovation Futures - Industry and Environmental Opportunities.

During the next two decades global construction investment will top $100 trillion (US). New directions in construction innovation will be driven by industry to address challenges in skills, environmental regulations and maximise the benefits of low carbon building systems. Growth productivity catalysts such as offsite construction, higher BIM levels and multi-skill operatives will be instrumental contributors in achieving some of these aims. The increasing use of timber architecture across domestic, public and commercial buildings also opens new pathways. This event will discuss some of the key changes taking place in the UK and parallels with Hong Kong’s ambitions towards delivering a sustainable legacy in this sector.

Marketing in SMEs: the sales process of SMEs on the food and drink industry.

There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers, presenting the benefits and features of their products and services, closing sales deals and building relationships, and an understanding of what the buyers needs are in the seller-buyer process. Recent research has revealed that while entrepreneurs and small business owners rely upon networking as an important source of sales, they lack marketing competencies, including personal selling skills and knowledge of what is involved in the sales process to close sales deals and build relationships. Small companies and start-ups with innovative products and services often find it difficult to persuade potential buyers of the merits of their offerings because, while the products and services may be excellent, they have not sufficiently well-developed selling skills necessary to persuade their target customers.