Two important but almost never related beliefs

Engelmann believes in two general strong beliefs. On one side, Engelmann believes in probabilistic skepticism. That the existence has its maximum probability or there is no existence at all is not possible. The other probabilities of existence are always possible. On the other hand, instead of elements that constitute a beginning arrived at by an unknown division, the Gestalt theory begins with wholes or Gestalten. These Gestalten can be divided in parts but each part can be only a part of his specific Gestalt. The majority of probabilistic skeptics and the majority of Gestalt theory followers do not believe they can be together accepted. On the contrary Engelmann is a member of a small group that both beliefs occur simultaneously. Bibace`s questions were each answered by Engelmann. In some questions Engelmann harmonize with Bibace, in others they disagree.

HEALTH BELIEFS REGARDING DIET: A PERSPECTIVE OF HYPERTENSIVE BLACK INDIVIDUALS

The objective of this descriptive-exploratory study was to identify the health beliefs of black individuals with hypertension regarding the barriers and benefits of diet for controlling the disease, including the sociodemographic factors associated with the health beliefs surrounding diet control. One hundred and six black adults with hypertension were interviewed using a specific instrument. The data were analyzed considering the percentages, frequency of the cases, scores and prevalence ratio. The global analysis of beliefs showed a preponderance of beliefs regarding the benefits of diet control. It was observed that men, younger individuals, lack of a partner and low educational level and income were related to the beliefs regarding the benefits of adopting a healthy diet. In conclusion, health promotion among the black population requires an interdisciplinary approach and specific health policies addressing this populations' needs, aimed at preventive and curative aspects.

COMMUNITY OF ORIGIN EFFECTS ON VIRTUAL BRAND COMMUNITIES PARTICIPANT

The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity, availability of virtual avenues and relationship with the brand on the community's influence on members and the assessments and intentions of community participants. Data were obtained from 555 respondents in two leading Microsoft XBOX brand communities in Brazil. Results indicate that management of the community of origin is the moderator of all considered relationships. Also, the most favorable effects for the company occur in the community that is not directly controlled and managed by the company itself. Brand loyalty, however, is higher for members of the official brand community. Guidelines on how companies can benefit from consumer-managed communities are discussed.