The white epidemic and the asepsis of refined earthenware in Belle Epoque Sao Paulo

The article examines Brazilian refined earthenwares known as faianca fina (fine faience) and relates ideas about its production to the contextual backdrop of hygienist discourses in the city of Sao Paulo in the early twentieth century. Based on an analysis of glaze components, moisture expansion processes, and technological aspects of the production of earthenware recovered from the Petybon archeological site, it is suggested that the establishment of factories and the production and consumption of white ceramics in the city of Sao Paulo were partially a consequence of the vigorous hygienization policies and modernity projects then advocated by Sao Paulo's elites.