An investigation about Brazilian mango and grape exports

Purpose - The objective of this paper is to characterise the transactions between European buyers and Brazilian mango and grape producers. Design/methodology/approach - The method selected for this paper was multiple case studies. The Brazilian mango and grape supply chains' export activities to Europe were investigated. The field research was undertaken in Brazil, Germany, The Netherlands and the UK. In total, 41 face-to-face interviews were carried out. Findings - The supermarkets' literature tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. However, in empirical research conducted in the UK, Germany and The Netherlands it is possible to conclude that the procurement strategies of supermarkets can vary sharply. The results reveal the presence of different agents who demand different quality standards. The level of intensity depends on consumer behaviour, the features of product commercialised and the characteristics of the production segment in each country. Research limitations/implications - First, in relation to the empirical method there is a limitation because the case study does not allow statistical generalisation. Consequently, it will be interesting to undertake quantitative research in order to quantify the variables presented and their impact on the structure of value chains. Second, the research focuses only on two stages of the supply chain, producers and buyers. Practical implications - The differences between UK and German supermarkets challenge the supermarket literature, which tends to generalise the strategies of retailers focusing on differentiation and preferred suppliers. Originality/value - The study shows that the issue of influence and activities of retail agents along the value chain can be analysed taking several variables into consideration: the products commercialised; the distribution segment; and the consumer market. This result opens the way for analysing different structures of the value chain and the impact of these differences on the entry of producers for developing countries into the global market.

The role of empirical research in the study of complex forms of governance in agroindustrial systems

The growing complexity of supply chains poses new challenges for Agricultural Research Centers and statistical agencies. The aim of this perspective paper is to discuss the role of empirical research in understanding the complex forms of governance in agribusiness. The authors argue that there are three fundamental levels of analysis: (i) the basic structure of the market, (ii) the formal contractual arrangements that govern relations within the agroindustrial system and (iii) the transactional dimensions governed by non-contractual means. The case of the agrochemical industry in Brazil illustrates how traditional analyses that only address market structure are insufficient to fully explain the agricultural sector and its supply chain. The article concludes by suggesting some indicators which could be collected by statistical agencies to improve understanding of the complex relationships among agribusiness segments. In doing so, the paper seeks to minimize costs and to enable a better formulation of public and private policies.

Sustentabilidade e cadeia de suprimentos: uma perspectiva comparada de publicações nacionais e internacionais

O objetivo do artigo é apresentar um quadro de referência de conceitos da Gestão da Sustentabilidade na Cadeia de Suprimentos (GSCS) para auxiliar pesquisas futuras na tentativa de integração intra e interorganizacional fundamentada em aspectos da sustentabilidade. Trata-se de um artigo teórico, cujo procedimento metodológico adotado foi o desk research em periódicos da área de gestão e operações, realizado em duas etapas. Na primeira, buscou-se visualizar os estudos da temática em seis importantes periódicos internacionais da área, totalizando 53 artigos entre 1954 e 2009. Esta etapa gerou uma evolução da temática, contribuindo para apontar tendências. Na segunda, foram revisados seis periódicos nacionais da área de administração. Selecionaram-se 11 artigos, publicados entre 1961 e 2009, resultando em um panorama da temática no contexto acadêmico brasileiro. O conceito de GSCS apareceu apenas em 2007, o que mostra a atualidade do tema, embora este seja a junção de temáticas anteriormente estudadas.