Positron scattering from methane

We report on measurements of total cross sections for positron scattering from the fundamental organic molecule methane (CH(4)). The energy range of these measurements was 0.1-50 eV, whereas the energy resolution was similar to 100 meV when our Ni moderator was used and similar to 260 meV when the W moderator was employed. To assist us in interpreting these data, Schwinger multichannel calculations were performed at both static and static plus polarization levels of approximation for elastic positron scattering from 0.001 to 10 eV. These calculations are found to be in quite good qualitative agreement with our measured data, and they clearly educe the crucial role played by the target polarization in the low energy positron-CH(4) scattering dynamics.

COMMUNITY OF ORIGIN EFFECTS ON VIRTUAL BRAND COMMUNITIES PARTICIPANT

The question about the effectiveness of companies in maintaining their own communities versus benefiting from the ones owned by consumers remains open. We examine differences between firm-managed and customer-managed brand communities regarding the impact of perceived psychographic homogeneity, availability of virtual avenues and relationship with the brand on the community's influence on members and the assessments and intentions of community participants. Data were obtained from 555 respondents in two leading Microsoft XBOX brand communities in Brazil. Results indicate that management of the community of origin is the moderator of all considered relationships. Also, the most favorable effects for the company occur in the community that is not directly controlled and managed by the company itself. Brand loyalty, however, is higher for members of the official brand community. Guidelines on how companies can benefit from consumer-managed communities are discussed.