A (des)construção da imagem do sujeito professor na mídia: evidências da materialização de valores sociais

The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher

Aplicação da teoria da confiabilidade em estacas escavadas de grande diâmetro para obtenção das superfícies resistentes de projeto

In this work, the author looks forward to develop a new method capable of incorporate the concepts of the Reliability Theory and Ruin Probability in Deep Foundations, in order to do a better quantification of the uncertainties, which is intrinsic in all geotechnical projects, meanly because we don't know all the properties of the materials that we work with. Using the methodologies of Decourt Quaresma and David Cabral, resistance surfaces have been developed utilizing the data achieved from the Standard Penetration Tests performed in the field of study, in conjecture with the loads defined in the executive project of the piles. The construction of resistance surfaces shows to be a very useful tool for decision making, no matter in which phase it is current on, projecting or execution. The surfaces were developed by Kriging (using the software Surfer® 12), making it easier to visualize the geotechnical profile of the field of study. Comparing the results, the conclusion was that a high safety factor doesn't mean higher security. It is fundamental to consider the loads and resistance of the piles in the whole field, carefully choosing the project methodology responsible to define the diameter and length of the piles

Reestruturação e automação de processos: caso de um processo da área de compras e suprimentos de uma empresa brasileira do setor de mídia

Innovation in the field of Information Technology (IT) have made companies evaluate their processes and activity of its supply chain to conform to this new reality. In the supply chain management, one of the tools that revolutionized the activities was the use of management information systems such as ERP tool. This system allows greater integration of data from multiple areas of the enterprise and beyond, giving more activities to processes and activities. This work aims to analyze the results and impacts of the restructuring of an equipment leasing process in a Brazilian media company and verify that the gains and improvements that were targeted in the initial design of this restructuring have been achieved. Also the risks identified with this change will be studied, the reactions of those involved in this process and the performance of the chain as a whole. To carry out this work was carried out a single case study with data collection in the assessed company and literature related to supply chain and information systems

Bioestimulação de célula-tronco mesenquimal de rato sob ação da luz contínua e pulsátil de 630 nm utilizando LED

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)