A (des)construção da imagem do sujeito professor na mídia: evidências da materialização de valores sociais

The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher