Benefícios na execução de uma obra sustentável em contrapartida aos métodos tradicionais da construção civil

The civil construction sector in Brazil is, simultaneously, a necessity that drives the economy and an evil that degrades the environment. Simple choices adopted in an enterprise can make big difference in harm caused by constructive practices, minimizing its harmful to the environment and making it sustainable. These choices, however, involve the use of materials and techniques often unknown by the builders, since the construction industry is very traditional. Even worse, the eco-friendly materials and sustainable techniques also face another obstacle to its use: the prejudice. Builders and customers prefer traditional methods to sustain belief that they present lower quality and higher price. This work raises awareness of the urgency with traditional methods must be overridden, showing practical and simple ways for this replacement, as well as confirm the quality equal to or even higher in the use of alternative materials and techniques, without addition in cost. Thus, the benefits are generated for all parties involved, from builders to residents