Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working