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em Repositório Institucional da Universidade Tecnológica Federal do Paraná (RIUT)


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This research aims to reflect on the strategies and mediation used by Oscar Niemeyer and Museum of contemporary art, in Curitiba, and Pinacoteca and Museum of modern art of São Paulo, to approximate audience of art. Recognizes that the gap between the two and that is reflected in the low visitation to art museums is the result of social control technologies historically elaborate and maintained to keep track of who has economic power over others , are people , as in the case of artistic appreciation, or countries, such as what happens with technology.It also presents some possibilities of subversion of this control , which occur especially because the human being creative and interpretive. Finally, it notes that the work carried out by the educational sectors of museums to attract different audiences is very relevant institutions and committed. With regard to teaching materials prepared and distributed to visitors, however, the need for some adjustments so that they communicate better with visitors and contribute, in fact, to deconstruct the idea of the Museum as an elite space and available only to a few privileged.