Capital social e ações conjuntas: um estudo de caso no arranjo produtivo local de vinhos de altitude catarinense

The general goal of this study was to analyze the relations between the agents’ social capital and joint actions developed by the Cluster of wine produced at the high altitudes of Santa Catarina. This group is made up of 43 agents: one governing agent, 26 support agents and 16 winemakers. This descriptive and exploratory study uses data from qualitative and quantitative approaches. During the exploratory phase, a documental analysis was carried out, as well as semi-structured interviews. The data collection tool used to gather information concerning the social capital and joint actions was the semi-structured questionnaire, and this data gathering was conducted through field research using a structured interview with the selected agents from November 16 to November 26, 2015. The results of this study show a good social capital, which reflects on the joint actions done by the agents. Among the variables of social capital, trust shows a great level among the Cluster agents, followed by good levels concerning commitment and involvement, information share, rules and sanctions, horizontality and authority and improvement. As a result, it has created a nice level of involvement and effectiveness of joint actions, highlighting events organization, joint participation at fairs and events, marketing campaigns, development of products and processes, and human resources improvement. There is a small group of agents who show a strong social capital and a proper environment to expand this capital throughout the network. However, the evaluation concerning reciprocity and density represents only one third of the possibilities of this group, and it happens especially because of the geographical distance between the agents who are part of the Cluster. The main limitation of this study was the trouble trying to map the whole agent group before applying the questionnaires and identifying the responsible people in each of the support agents to inform everything correctly. It is suggested that these questionnaires be carried out with other Clusters as well as in the future in order to have a temporal assessment of this study.

Dinâmicas sócioeconômicas na prática dos feirantes agricultores familiares de Chapecó-SC

This thesis deals with the insertion of family farmers market that act as market traders in the city of Chapecó, state of Santa Catarina. In order to trust, reciprocity and relations of time and space dynamics present in the practice of open-air market is analyzed. From understanding the outdoor market as an extension of the activities of farms, a form of local construction market, we need new ways to evaluate the inclusion of family farming in trade. In this regard, the importance of local markets characterized by autonomy in the food hegemonic system. To this end, it uses what the peculiarities present in the practice of street fairs, its historical development, the number of farmers who act as market participants, the number of traders in the city and its surroundings, the diversity of products offered, the marketing channel access by traders and market relations farmers who act as market participants. Finally, based on the responses of suppliers and content analysis, it was possible to show how present in the social dynamics of free trade: the trusted face to face representations, reciprocity and relations of time and space between the co-present agents in the market dynamics of family farmers fair. For the study context, these representations show how important non-economic values that help build identities that relate to the strategies of social reproduction and overcoming dominant market model.