Inteligência coletiva e gestão do conhecimento: uma aplicação na rede social Facebook

Social networks rely on concepts such as collaboration, cooperation, replication, flow, speed, interaction, engagement, and aim the continuous sharing and resharing of information in support of the permanent social interaction. Facebook, the largest social network in the world, reached, in May 2016, the mark of 1.09 billion active users daily, draining 161.7 million hours of users’ attention to the website every day. These users share 4.75 billion units of content daily. The research presented in this dissertation aims to investigate the management of knowledge and collective intelligence, from the introduction of mechanisms that aim to enable users to manage and organize current information in the feeds from Facebook groups in which they participate, turning Facebook into a collective knowledge and information management device that goes far beyond mere interaction and communication among people. The adoption of Design Science Research methodology is intended to instill the "genes" of collective intelligence, as presented in the literature, in the computational artifact being developed, so that intelligence can be managed and used to create even more knowledge and intelligence to and by the group. The main theoretical contribution of this dissertation is to discuss knowledge management and collective intelligence in a complementary and integrated manner, showing how efforts to obtain one also contribute to leveraging the other.

O processo de organização social do Grupo Herança Viva de Chapecó-SC e suas estratégias de ação conjunta

The consequences resulting from economic modernization model generated social and environmental imbalances, resulting in the exclusion and social isolation, perceived consequences in the agricultural sector. When studying social organizations, tends to see how they keep their forward cooperation processes all a company incorporated by the appreciation of individualism and competition. The overall objective for this research was to analyze the organizational dynamics of Agroecology Group Heritage Viva Chapecó, Santa Catarina, in order to identify the strengths and threats and collaborate in this way for preparation of action strategies for sustainability. The selected group is based on the principles of agroecology for the conduct of their agricultural production systems, avoiding the use of agrochemicals, proven through the use of participatory certification seal Ecovida Network, and the products sold mainly in street fairs in the city of chapecó. To fulfill such a proposal were consulted the minutes of meetings and questionnaires with farmers to assess the dynamics of cooperation among its members, through the understanding of their social capital and social network analysis (SNA). To extend the study of the group and its members was adopted methodological approach of action research where activities were developed to identify strengths and weaknesses and contribute to its organizational restructuring, resulting in the construction, carried out by farmers, the guiding principles of the Living Heritage Group will contribute to the decision-making and strengthen their identity. The survey also brought the group is inserted in the Social Transition Agroecology therefore change the current paradigm is not inserted only in the alternative model of production, but in the form of organization of social actors and their role in the marketing process of their products, in discussing the scenario of food supply chains.