O CONTRIBUTO DO TURISMO DE EVENTOS PARA O DESENVOLVIMENTO TURÍSTICO DE UMA REGIÃO

O turismo de eventos, especialmente aquele que envolve valores culturais, pode ser utilizado como um instrumento de apoio ao desenvolvimento de uma região. Ele funciona como uma ‘arma’ para combater a sazonalidade de um destino e ajudar a revitalizar a cultura de uma cidade ou vila. O turismo de eventos, se for bem planeado e organizado, pode influenciar positivamente a imagem de um destino turístico. Ele pode captar visitantes ou turistas, incentivar a economia e enriquecer a vida cultural e social das regiões onde é realizado. O Presente artigo é uma reflexão teórica sobre o contributo do turismo de eventos para o desenvolvimento turístico de uma região.

Steady tourists’ relationship with a mature destination. The case of Portugal

This article assesses how the last-visit features and the socio-demographic profile of tourists moderate repeat-visit patterns to Portugal, a mature destination where the persistence of loyal visitors has made its mark on tourism development. The methodology used is a survival analysis to assess the tourists’ repeat patterns. To test the model, a database of 4612 observations was employed, which was obtained from a survey of international tourists. Only repeat visitors with more than two visits over the years were considered for the purpose of the research. The study finds that a combination of socio-demographic characteristics, expectation/satisfaction, trip purpose, pull motivations and regional destination has a positive effect on repeat patterns, confirming that tourists’ willingness to repeat visits to Portugal is far from ceasing. Based on those tourists to Portugal who declared when they started to visit the country, and the number of years of their repeat visits, the article contributes to the literature by introducing new methods of assessing tourists’ repeat patterns for destinations.

Crossing frontiers between tourism and demography. An empirical analysis based on European travellers’ behaviour

This paper aims to establish possible tourism demand scenarios of European travellers to Portugal based on the relationship with changing population structures. A combination of the EuROBAROMETER report 370 (“Attitudes of Europeans towards Tourism in 2013”) and the cohort-component method for population projections will allow the development of different possible tourism demand scenarios. Following the European report, individuals who travelled in 2013 were most likely to live in a household with two or more individuals. Thus, if elderly couples are together till later in their life and in better physiological shape, it is possible that the number of elderly individuals travelling for tourism purposes will increase in the near future. If we can expect tourists from developing countries to be younger due to their demographic dynamics than those from developed countries, where the ageing population is growing fast, we can expect that the percentage of the elderly among tourists will increase. Furthermore, the 2013 European report found that the combination of socio-demographic variables, such as, age, population, gender, household dimension, country of residence and trip purpose explained tourism demand scenarios for Portugal, confirming that seniors and families evidence a paramount sense of importance for the destination. In the literature there is a lack of discussion about the effects of demography in the future and the role of an ageing population in tourism demand choice patterns. We aim to contribute to filling this gap. Consequently, we strongly believe that this paper contributes to the literature by introducing a new field of discussion about the importance of demographic changes in shaping travel trends.

Crossing frontiers between tourism and demography. An empirical analysis based on European travellers’ behaviour

This paper aims to establish possible tourism demand scenarios of European travellers to Portugal based on the relationship with changing population structures. A combination of the EUROBAROMETER report 370 (“Attitudes of Europeans towards Tourism in 2013”) and the cohort-component method for population projections will allow the development of different possible tourism demand scenarios. Following the European report, individuals who travelled in 2013 were most likely to live in a household with two or more individuals. Thus, if elderly couples are together till later in their life and in better physiological shape, it is possible that the number of elderly individuals travelling for tourism purposes will increase in the near future. If we can expect tourists from developing countries to be younger due to their demographic dynamics than those from developed countries, where the ageing population is growing fast, we can expect that the percentage of the elderly among tourists will increase. Furthermore, the 2013 European report found that the combination of socio-demographic variables, such as, age, population, gender, household dimension, country of residence and trip purpose explained tourism demand scenarios for Portugal, confirming that seniors and families evidence a paramount sense of importance for the destination. In the literature there is a lack of discussion about the effects of demography in the future and the role of an ageing population in tourism demand choice patterns. We aim to contribute to filling this gap. Consequently, we strongly believe that this paper contributes to the literature by introducing a new field of discussion about the importance of demographic changes in shaping travel trends.