4 resultados para experiential marketing, experiential learning

em Repositório Científico da Universidade de Évora - Portugal


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The practical knowledge has characteristics of a process with peculiar idiosyncrasies that require disruption with preconceived ideas, dialogue, negotiation and joint action. The knowledge underlying remains unclear despite of being what informs decision making. It is academia’s responsibility to unveil and nominate knowledge and that is the reason why we conducted two studies with clinical nurses. The aim is to understand the social representation that nurses make of their knowledge about nursing and analyze their clinical practices. In one of the studies, based on the theoretical-methodological referential of social representations, we used the technique of free association of words with the stimulus “knowledge in nursing”. In another study, developed within a naturalistic context and under the “Grounded Theory” referential, we used non-participative observation and explanatory interviews. From the first study we identified the structure of social representations of knowledge in nursing, from which emerged the central core constituted by four elements (Investigation, Wisdom, help Relation, Competence) and a second periphery with one element (Reflection). With the second study we identified that decisions are made within a dynamic, systematic and continuous process of diagnostic evaluation and clinical intervention using the various types of knowledge (e.g. clinic, experiential, scientific, personal). We concluded that the various types of knowledge in nursing, represented by the expressions mentioned above, are systematically and creatively mobilized within the dynamic process of diagnostic evaluation and clinical intervention. It is therefore important to unveil and nominate the different knowledge implicit in the clinical practice and Academia should be responsible for that task.

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UNVEILING PROFESSIONAL KNOWLEDGES: A SCOPE OF HIGHER EDUCATION The practical knowledge has characteristics of a process with peculiar idiosyncrasies that require disruption with preconceived ideas, dialogue, negotiation and joint action. The knowledge underlying remains unclear despite of being what informs decision making. It is academia’s responsibility to unveil and nominate knowledge and that is the reason why we conducted two studies with clinical nurses. The aim is to understand the social representation that nurses make of their knowledge about nursing and analyze their clinical practices. In one of the studies, based on the theoretical-methodological referential of social representations, we used the technique of free association of words with the stimulus “knowledge in nursing”. In another study, developed within a naturalistic context and under the “Grounded Theory” referential, we used non-participative observation and explanatory interviews. From the first study we identified the structure of social representations of knowledge in nursing, from which emerged the central core constituted by four elements (Investigation, Wisdom, help Relation, Competence) and a second periphery with one element (Reflection). With the second study we identified that decisions are made within a dynamic, systematic and continuous process of diagnostic evaluation and clinical intervention using the various types of knowledge (e.g. clinic, experiential, scientific, personal). We concluded that the various types of knowledge in nursing, represented by the expressions mentioned above, are systematically and creatively mobilized within the dynamic process of diagnostic evaluation and clinical intervention. It is therefore important to unveil and nominate the different knowledge implicit in the clinical practice and Academia should be responsible for that task.

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A promoção de um espírito empreendedor e de inovação é uma necessidade primordial para o crescimento económico, sustentado na criação de empresas inovadoras. Este trabalho de projecto consiste na elaboração de um plano de negócios para a criação de um empreendimento, que propõe uma nova abordagem estratégica ao sector parafarmacêutico. A Pharma Spa pretende promover o negócio de uma forma inovadora, através da diversificação e complementaridade da actividade da parafarmácia, com a prestação de serviços da área da saúde e bem-estar, integrando uma clínica e um Spa. Este conceito de negócio segue uma estratégia de Marketing Lateral e aposta nas relações com o cliente, promovendo o Marketing Experiencial. O plano de negócios apresentado, permite aferir que a Pharma Spa apresenta viabilidade económico-financeira, sendo interessante a sua concretização, pelo que podemos inferir que estamos na presença de um projecto com elevado potencial de sucesso. ABSTRACT; The promotion of an entrepreneurial and innovative spirit is a primordial necessity for economic growth, supported by the creation of innovative companies. This project consists in the elaboration of a business plan to create an enterprise, which considers a new strategical vision to the parapharmaceutical sector. The Pharma Spa pretends to promote the business in an innovative way, through the diversification and complementing of the parapharmacy activity, with the services rendering in the health area and well-being, integrating a clinic and a Spa. This business concept follows a strategy of “Lateral Marketing” and increment the relations with the customer, promoting the “Experiential Marketing”. The business plan presented, allows concluding that the Pharma Spa presents economical and financial viability, which his implementation is interesting, and we can assess that we are in the presence of a project with high potential of success.

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The Declaration of Salamanca proposes a deep reformulation of educational praxis which has as a main goal to create an environment where all students can enjoy learning, improve and grow in confidence, in a perspective of Inclusive Education. In this sense, it is necessary that teachers acquire scientific and educational skills but, also, development of personal and interpersonal competences that are crucial for a flexible and adequate professional praxis. The concept of competences integrates knowledge, skills, personal values and attitudes that are acquired through work experience and learning by doing. On other side, experiential work is lived through a body in movement. Acknowledging these ideas and considering active methods and expressive arts as valorous contributions to the positive model of inclusive education in this paper, the authors propose the training in Expressive Arts to promote Inclusion but mainly to develop personal and interpersonal competences of teachers to the Inclusion