Turismo : meios de comunicação e promoção : o caso da Madeira

O turismo é uma importante ferramenta para desenvolver a economia da Ilha da Madeira. Neste ãmbito é necessário influenciar os turistas potenciais. Os municípios e as instâncias regionais devem ter um papel determinante na promoção da sua localidade como um destino turístico. Os meios de comunicação são essenciais para a promoção de um destino turístico. Entre os diferentes instrumentos de promoção, a Internet é um novo meio para disseminar as vantagens de certos lugares e regiões. Neste estudo, procura-se verificar e analisar o papel dos municípios da Madeira e da DRT na promoção da sua localidade como um destino turístico, via Internet. /*** Abstract - Tourism is an important tool to develop the economy of Madeira island. On that respect it is necessary to influence potential tourists. Municipalities and regional bodies must have an important role to promote the various tourism destinations. Media tools are essential for the promotion of the communities as tourism destinations. Among the different instruments of promotion Internet is a new way to promote, compete and disseminate the advantages of certain places and regions. In this study the approach is oriented to identify and analyse the role of Madeira municipalities in the promotion of their tourism locals, via Internet.

Arquitetura da água - Cais palafítico da Carrasqueira

Permitindo uma forma de habitar lugares de grande relação com a água, erguem-se um pouco por todo o mundo, sobre as águas de rios, barragens e lagos estruturas palafíticas. Em Portugal, em 1964 na aldeia da Carrasqueira, extremo sul do estuário do Sado, um cais palafítico começava a ser construído por pescadores-agricultores, que ali viviam, para combater mudanças de maré e aceder tanto a água como a terra. O barco, o abrigo e o caminho são os três elementos fundamentais da arquitetura palafítica aqui encontrada, em que a qualidade da água e da terra são determinantes para o assentamento da estrutura neste local. O rio Sado define-se como o limite geográfico e paisagístico da ocupação, é gerador de características únicas que permitem o desenvolvimento de um novo tipo de habitar que surge sobretudo de uma aproximação ao local e aos materiais que dele provêm. A Carrasqueira traduz o paradigma de uma cultura em adaptação contínua às circunstâncias adversas do meio ambiente. A pouca informação sobre o cais e a unicidade construtiva encontrado na estrutura, faz com que seja de elevada pertinência o estudo, sob o ponto de vista construtivo, da arquitetura palafítica da vila piscatória da Carrasqueira, enquanto matéria mutável sensível às mudanças ambientais e espontâneas. Pretende-se clarificar e identificar as singularidades da arquitetura de expressão espontânea da Carrasqueira, intrinsecamente ligada tanto à água do rio Sado, como à terra que a limita e corporiza. Para o estudo construtivo serão elaborados:  Mapas de desenvolvimento do cais;  Um registo fotográfico das estruturas;  Desenhos, realizados originalmente no decorrer desta investigação no local, de forma a criar um maior entendimento da forma de construção entre as diferentes peças e partes de cada uma das estruturas.  Construção de uma estrutura palafítica.  Vídeo, enquanto registo das fases do trabalho prático mostra parte do trabalho desenvolvido no processo construtivo. A produção dos documentos mencionados testemunha um tipo de vida invulgar na História da Arquitetura Portuguesa. O contacto com locais, pescadores, trabalhadores e gentes da terra também ajudará a entender os sistemas construtivos utilizados, pelo conhecimento construtivo por experiência própria, e proximidade das matérias-primas; ABSTRACT: Allowing life in floodplain areas, palaffitic structures take advantage from water, and appear a bit all over the world. The stilts portray a way of living changing and giving identity to the places and population. In Portugal, 1964 year, in Carrasqueira village, located on the southwest Sado’s river, facing the river side and land, a palaffitic piers was built, to fight the tide changing and allowed the population to get as close as they could to water and reach the land easier when they were coming from the fishing activity. The continuously adaptation of lifestyle in order to follow and adjust themselves to nature shows how strong and unique this culture and people are. The boat, the shelter and the paths are the three fundamental elements used in Carrasqueira’s palaffitic architecture. Water and land, construction and nature, this beautiful balance is only possible because of the river and its qualities. Also the time roles an important paper in the process, it changes with the growing of the main materials. This investigation has the goal to study the palaffitic piers of Carrasqueira by the constructivist point of view, as a spontaneous structure that began with the available materials and was continuously changing and adjusting to fit the land, the lifestyle and the needs of the population that was living there. Clarifying and identifying the singularities of this construction is what the study wants to achieve. Maps, photography’s and intensive drawings will be making on the process. A palaffitic structure will be build and the part of the building process will be available for watch on a short-video, filmed by then. The contact with locals will probably assume the biggest part of the work in main to understand their way of thinking and the process of their work.

How can the land managers and his multi-stakeholder network at the farm level influence the multifunctional transitions pathways?

The changing role of agriculture is at the core of transition pathways in many rural areas. Productivism, post-productivism and multifunctionality have been targeted towards a possible conceptualization of the transition happening in rural areas. The factors of change, including productivist and post-productivist trends, are combined in various ways and have gone in quite diverse directions and intensities, in individual regions and localities. Even, in the same holding, productivist and post-productivist strategies can co-exist spatially, temporally, structurally, leading to a higher complexity in changing patterns. In south Portugal extensive landscapes, dominated by traditionally managed agro-forestry systems under a fuzzy land use pattern, multifunctionality at the farm level is indeed conducted by different stakeholders whose interests may or not converge: a multifunctional land management may indeed incorporate post-productivist and productivist agents. These stakeholders act under different levels of ownership, management and use, reflecting a particular land management dynamic, in which different interests may exist, from commercial production to a variety of other functions (hunting, bee-keeping, subsistence farming, etc.), influencing management at the farm level and its supposed transition trajectory. This multistakeholder dynamic is composed by the main land-manager (the one who takes the main decisions), sub land-managers (land-managers under the rules of the main land-manager), workers and users (locals or outsiders), whose interest and action within the holding may vary differently according to future (policy, market, etc.) trends, and therefore reflect more or less resilient systems. The goal of the proposed presentation is to describe the multi-stakeholder relations at the farm level, its spatial expression and the factors influencing the land management system resilience in face of the transition trends in place.

A segunda vida da Praia dos Espanhóis: dançarinos, pescadores e turistas no sul de Portugal

Abstract: In this text, we deal with proccesses of appropriation of space in the Dam of Póvoa (Portugal) using a dwelling perspective (Ingold 2009) over the territory. The reconversion of innactive spaces in rural areas into leisure-related ones in a quite common practice in contemporary times.The Spaniards beach is one of the local names given by locals to the Dam of Póvoa (Castelo de Vide), in northern Alentejo (Portugal). In the collective memory of the residents, the Dam (built in the 1920’s) is remembered for the many flowers surrounding the area. This Garden-style aesthetics has outlived the initial function of the Dam (to produce electric power). From the 1960’s to the 1980’s, it was also a popular leisure space for Spanish and Portuguese people. It is not a beach, but being inland, it was the closest thing to a beach the residents had. The centrality of this leisure space in the area only decayed after the construction of swimming pools in the nearby towns. Early in the begginning of 21st century a fire destroyed part of the natural floral landscape of the dam. Abandoned for some years, the place has still been appropriated by leisured people in day-trips (for sight-seeing, pic-nics), fishing competitions, caravan soujorns, and, since 2013, in a music and dance festival named Andanças (www.andancas.net). The research that underlies this paper was carried out between 2013 and 2016 by a team of anthropologists. An ethnography of the Dam and its uses, and of the festival and its participants was carried out. In our working-paper we higlight the main research findings achieved. Key-words: Leisure; Landscape; Tourism; Music; Space; Portugal.