Customer Loyalty toward grocery retailing service: a multidimensional approach to costumer perceived value

Structured abstract Purpose: To deepen, in grocery retail context, the roles of consumer perceived value and consumer satisfaction, as antecedents’ dimensions of customer loyalty intentions. Design/Methodology/approach: Also employing a short version (12-items) of the original 19-item PERVAL scale of Sweeney & Soutar (2001), a structural equation modeling approach was applied to investigate statistical properties of the indirect influence on loyalty of a reflective second order customer perceived value model. The performance of three alternative estimation methods was compared through bootstrapping techniques. Findings: Results provided i) support for the use of the short form of the PERVAL scale in measuring consumer perceived value; ii) the influence of the four highly correlated independent latent predictors on satisfaction was well summarized by a higher-order reflective specification of consumer perceived value; iii) emotional and functional dimensions were determinants for the relationship with the retailer; iv) parameter’s bias with the three methods of estimation was only significant for bootstrap small sample sizes. Research limitations:/implications: Future research is needed to explore the use of the short form of the PERVAL scale in more homogeneous groups of consumers. Originality/value: Firstly, to indirectly explain customer loyalty mediated by customer satisfaction it was adopted a recent short form of PERVAL scale and a second order reflective conceptualization of value. Secondly, three alternative estimation methods were used and compared through bootstrapping and simulation procedures.

Avaliação de métodos de estimação da variância em amostras complexas

A necessidade de conhecer uma população impulsiona um processo de recolha e análise de informação. Usualmente é muito difícil ou impossível estudar a totalidade da população, daí a importância do estudo com recurso a amostras. Conceber um estudo por amostragem é um processo complexo, desde antes da recolha dos dados até a fase de análise dos mesmos. Na maior parte dos estudos utilizam-se combinações de vários métodos probabilísticos de amostragem para seleção de uma amostra, que se pretende representativa da população, denominado delineamento de amostragem complexo. O conhecimento dos erros de amostragem é necessário à correta interpretação dos resultados de inquéritos e à avaliação dos seus planos de amostragem. Em amostras complexas, têm sido usadas aproximações ajustadas à natureza complexa do plano da amostra para a estimação da variância, sendo as mais utilizadas: o método de linearização Taylor e as técnicas de reamostragem e replicação. O principal objetivo deste trabalho é avaliar o desempenho dos estimadores usuais da variância em amostras complexas. Inspirado num conjunto de dados reais foram geradas três populações com características distintas, das quais foram sorteadas amostras com diferentes delineamentos de amostragem, na expectativa de obter alguma indicação sobre em que situações se deve optar por cada um dos estimadores da variância. Com base nos resultados obtidos, podemos concluir que o desempenho dos estimadores da variância da média amostral de Taylor, Jacknife e Bootstrap varia com o tipo de delineamento e população. De um modo geral, o estimador de Bootstrap é o menos preciso e em delineamentos estratificados os estimadores de Taylor e Jackknife fornecem os mesmos resultados; Evaluation of variance estimation methods in complex samples ABSTRACT: The need to know a population drives a process of collecting and analyzing information. Usually is to hard or even impossible to study the whole population, hence the importance of sampling. Framing a study by sampling is a complex process, from before the data collection until the data analysis. Many studies have used combinations of various probabilistic sampling methods for selecting a representative sample of the population, calling it complex sampling design. Knowledge of sampling errors is essential for correct interpretation of the survey results and evaluation of the sampling plans. In complex samples to estimate the variance has been approaches adjusted to the complex nature of the sample plane. The most common are: the linearization method of Taylor and techniques of resampling and replication. The main objective of this study is to evaluate the performance of usual estimators of the variance in complex samples. Inspired on real data we will generate three populations with distinct characteristics. From this populations will be drawn samples using different sampling designs. In the end we intend to get some lights about in which situations we should opt for each one of the variance estimators. Our results show that the performance of the variance estimators of sample mean Taylor, Jacknife and Bootstrap varies with the design and population. In general, the Bootstrap estimator is less precise and in stratified design Taylor and Jackknife estimators provide the same results.

ABOVE-GROUND BIOMASS ESTIMATION OF OPUNTIA FICUS-INDICA (L.) MILL. FOR FORAGE CROP IN A MEDITERRANEAN ENVIRONMENT BY USING NON-DESTRUCTIVE METHODS

In marginal lands Opuntia ficus-indica (OFI) could be used as an alternative fruit and forage crop. The plant vigour and the biomass production were evaluated in Portuguese germplasm (15 individuals from 16 ecotypes) by non-destructive methods, 2 years following planting in a marginal soil and dryland conditions. Two Italian cultivars (Gialla and Bianca) were included in the study for comparison purposes. The biomass production and the plant vigour were estimated by measuring the cladodes number and area, and the fresh (FW) and dry weight (DW) per plant. We selected linear models by using the biometric data from 60 cladodes to predict the cladode area, the FW and the DW per plant. Among ecotypes, significant differences were found in the studied biomass-related parameters and several homogeneous groups were established. Four Portuguese ecotypes had higher biomass production than the others, 3.20 Mg ha−1 on average, a value not significantly different to the improved ‘Gialla’ cultivar, which averaged 3.87 Mg ha−1. Those ecotypes could be used to start a breeding program and to deploy material for animal feeding and fruit production.