Urban Identity and tourism:different looks, one single place

‘Urban identity’ is high on the policy agenda and pervades the discourse of the planning community on the value of historical city centres. Unfortunately, there seems to be, until today, no proposal in scholarly literature of any unified conceptual framework or any tools to make identity operational. ‘Tourism’ takes advantage of this process, by seeking the qualities of the place, its authenticity and its perceived uniqueness that is grounded on the physical features as well as on the presence of local communities – their way of living and investing in the place. The interdependence between identity as perceived by tourists (external observer) and the identity of the residents rooted in the relationship with the place (in-group) are key to addressing the identity of historic urban areas. These issues are addressed in the context of the growing attractiveness of Lisbon, Portugal, using a historic neighbourhood as a case study. The findings, which are on a set of interviews with different groups of users, showed the points of convergence and divergence between the different groups’ views of the neighbourhood’s identity. This actor-oriented approach is pivotal to understanding the process and to produce knowledge for informed action.

Learning from within: on students, olives and ethnographic knowledge

The chapter elicits the experience of teaching “Ethnography and Tourism” to undergraduate students at the University of Evora. Our main focus of research and teaching has been directed towards teaching exploratory ethnographic methods in order to promote an understanding of the material and immaterial dimensions of the cultural contexts of the region and beyond. Secondly, and, at the same time, we also learn ethnography by reading and discussing comparative research of other ethnographies of tourism spaces, eliciting, among the students, the ethical problems raised by the consequences of tourism in peoples’ cultural settings.

Determinants of European tourism demand in a demographic ageing society

This study identifies the senior European tourists determinants that explained their decisions to go on holidays. The empirical study was conducted among European tourists by applying a logit model. The model intends to explain the determinants related to the decision to go on holidays since the probability of a senior European tourist taking holidays in a country depends on a mix of motives as previous travel experience and demographic characteristics. Policy and theoretical implications are derived for contributing to the discussion between demographic variables and tourism demand choice patterns.

MOTIVATION AND SATISFACTION IN CONTEXT OF JOB TRAINING IN TOURIST ORGANIZATIONS

This research aims to determine the dimensions of motivation and satisfaction, acquired, through the perception in context of job training, by future technicians (students) in the hospitality and tourism industry, particularly by technical courses in the hotel and restaurant sector. The methodology comprises three distinct stages. First were recovered instruments (questionnaires), already validated by other authors of motivation and satisfaction, which had the intention to replicate studies conducted in other scientific knowledge fields, such as tourism. Those instruments were recovered from the reviewed literature conducted about other themes. On second place the measuring instruments were submitted to a pre-test, or rather, were subject of a pioneer study, in order to verify other assumptions such as semantic errors or see if there was the possibility of some prepared questions to be consider invalidated by poor formulation or interpretation. Finally, were applied in three educational institutions who agreed to cooperate on the research, with the reservation that the interviewed needed a mandatory pre-requirement that consisted in conducting a minimum training in work context (TWC). Then, proceed the statistical analysis to support all the empirical part. The results show that, in general, motivation and satisfaction were present during the period of training in work context. To some people it meant a very important period of personal and professional life, concerning the interactions, emotions and involvement with touristic organizations but also the personal and social relationships.

Determinants of European tourism demand in a demographic ageing society

This study identifies the senior European tourists determinants that explained their decisions to go on holidays. The empirical study was conducted among European tourists by applying a logit model. The model intends to explain the determinants related to the decision to go on holidays since the probability of a senior European tourist taking holidays in a country depends on a mix of motives as previous travel experience and demographic characteristics. Policy and theoretical implications are derived for contributing to the discussion between demographic variables and tourism demand choice patterns.

Antropologia e Turismo: A importância da Antropologia nos Cursos Superiores de Turismo em Portugal

O turismo, na sua complexidade e multiplicidade, afecta as pessoas, os locais e a cultura de uma sociedade. A visão antropológica é insuficiente para compreender a riqueza e a diversidade do fenómeno turístico. No entanto, ela tem dado e continua a dar um contributo fundamental para a análise das práticas turísticas culturais em diferentes sociedades. O presente artigo pretende analisar a importância que a Antropologia assume nos planos curriculares dos Cursos Superiores de Turismo em Portugal.

Challenges for a shared European countryside of uncertain future. Towards a modern community based landscape perspective

This paper addresses current changes in the highly diverse European landscape, and the way these transitions are being treated in policy and landscape management in the fragmented, heterogeneous and dynamic context of today’s Europe. It appears that intersecting driving forces are increasing the complexity of European landscapes and causing polarising developments in agricultural land use, biodiversity conservation and cultural landscape management. On the one hand, multifunctional rural landscapes, especially in peri-urban regions, provide services and functions that serve the citizens in their demand for identity, support their sense of belonging and offer opportunities for recreation and involvement in practical landscape management. On the other hand, industrial agricultural production on increasingly large farms produces food, feed, fibre and energy to serve expanding international markets with rural live ability and accessibility as a minor issue. The intermediate areas of traditionally dominant small and family farms in Europe seem to be gradually declining in profitability. The paper discusses the potential of a governance approach that can cope with the requirement of optimising land-sharing conditions and community-based landscape development, while adapting to global market conditions.

Palacete dos Condes de Sampayo - proposta de refuncionalização no contexto de valorização da Zona Ribeirinha do Município da Moita

A percepção e intervenção no espaço histórico, enquanto arquétipo cultural, constituíram o mote enquadrador do presente trabalho, merecendo amplo tratamento no primeiro capítulo. O segundo capítulo é dedicado ao estudo do palacete dos condes de Sampayo, elemento patrimonial de elevado valor significativo e que aqui se apresenta como objecto de tratamento central. O espólio consultado relativo ao arquivo da casa de Sampayo, permitiu-nos claramente fazer recuar no tempo a construção original do palacete, num percurso temporal análogo ao contíguo moinho de maré, ambos implementados no núcleo histórico de Alhos Vedros. Igualmente clarificou como, quando e de que forma a casa da Cova, dos Mendonça Furtado, convergirá com a casa dos Sampayo, num contexto socioeconómico específico em que a estruturação interna da nobreza se escorava nos sistemas de parentesco para consolidação do seu poder e para o fortalecimento e manutenção das casas titulares. Os modelos comparativos são tratados no capítulo três e surgem na figura das pousadas, valorizadoras dos edifícios com valor histórico e indutoras de sinergias locais. Por último, o capítulo quatro é totalmente dedicado à conceptualização de um projecto para a funcionalização do palacete como pousada. A perspectiva da sustentabilidade na fundamentação patrimonial do projeto, inscreve-se no programa de requalificação da frente ribeirinha do concelho da Moita e ancora numa perspetiva de âmbito mais alargado, inerente às políticas da administração do território e turismo da Grande Área Metropolitana de Lisboa. ABSTRACT; The perception and action in space history, as cultural archetype, constituted the framed motto of this work deserves wider treatment in the first chapter. The second chapter is devoted to the study of the palace of the Counts of Sampayo, of its assets in high-value significant and presented here is treated as central. The stock found on the file's house Sampayo, allowed us to clearly back in time the original construction of the palace, a temporal course similar to the adjacent tidal mill, both implemented in the historical center of Plantsville. He also clarified how, when and how the pit house, the Mendonca Furtado, converge with the house of Sampayo, specific socio-economic context in which the internal structure of the nobility was underpinned in kinship systems to consolidate its power and the strengthening and maintaining the homes owners. Comparative models are treated in chapter three, appearing in the picture of the holiday, not value of buildings of historic and inducing local synergies. Finally, chapter four is devoted entirely to the conceptualization of a project to re-functionalization of the mansion and guesthouse. The perspective of sustainability in the grounds of equity of the project is part of the program of the riverfront redevelopment of Moita and grounded on a broader scope, inherent in the policies of the planning and tourism Greater Metropolitan Area of Lisbon.

Organização e implementação de um balanced scorecard num serviço periférico da administração directa do estado - condicionantes e potencialidades para uma gestão mais eficiente : o caso da DSCST da DRE-Alentejo

Os serviços públicos estão confrontados, cada vez mais, com uma envolvente externa e interna mais exigente, o que inevitavelmente obriga à introdução da abordagem estratégica. A avaliação de desempenho na Administração Pública, obriga à integração de metodologias de gestão estratégica, que podem ser monitorizadas com o Balanced Scorecard (BSC), funcionando este como núcleo para alimentar os ciclos anuais de gestão e o sistema de avaliação de desempenho, contribuindo assim para melhorar a gestão dessas organizações. Este trabalho consubstancia uma proposta de projecto de organização e implementação de um BSC num serviço público específico, nomeadamente a Direcção de Serviços do Comércio e Serviços e do Turismo (DSCST) da Direcção Regional da Economia do Alentejo (DRE­ Alentejo). A abordagem estratégica na DRE-Alentejo e na DSCST, apoiada no BSC, constitui uma iniciativa que implica mudanças. Permite simplificar a definição da estratégia e do plano estratégico, apoiar a construção dos planos de actividades, o mapa de pessoal, a carta de missão, facilitar a comunicação da estratégia no interior e exterior da organização. Permite ainda o alinhamento e a articulação dos objectivos em todos os níveis hierárquicos com a estratégia, bem como a medição da eficácia da estratégia. Abstract: Government departments increasingly operate within an ever more demanding environment, in both internal and external terms, and there is therefore a requirement for the adoption of a strategic approach to public administration. Performance evaluation requires the use of strategic management methodologies monitored by means of a Balanced Scorecard (BSC), which provides data for annual management reviews and the performance evaluation system, thereby contributing towards the improved management of government departments. ln this paper a proposal is presented for the organization and implementation of a BSC in a specific public department, the (DRE-Alentejo) Alentejo Regional Department of Economic Affairs (DSCST) Department of Commerce and Tourism. The strategic approach based on BSC adopted by the DRE-Alentejo involves changes in the management system. The process of setting strategy and drawing up a strategic plan is simplified, and the approach helps in the drawing up of activity plans, the official staff plan and the mission statement; it also enables the organization's strategy to be better understood both internally and externally, while bringing it into line with objectives, which can be more coherently pursued at all levels; finally, it allows for the effectiveness of strategy to be gauged.