Notoriedade dos produtos tradicionais de origem animal (DOP e IGP) do Alentejo

O presente trabalho visa conhecer o nível de notoriedade dos produtos tradicionais de origem animal (DOP e IGP) do Alentejo no mercado consumidor. Este objectivo foi alcançado através da realização de revisão bibliográfica com recurso às fontes secundárias disponíveis e de fontes primárias, nomeadamente de um questionário de avaliação da notoriedade dos produtos tradicionais (DOP e IGP) de origem animal do Alentejo expressamente desenvolvido para o efeito. A informação obtida permitiu caracterizar a oferta dos produtos tradicionais de origem animal do Alentejo, em termos quantitativos, qualitativos e diversidade, enquadrar teoricamente o tema da notoriedade no contexto do comportamento do consumidor e do marketing agro-alimentar e identificar os procedimentos metodológicos a serem utilizados e delineamento do trabalho de investigação. A análise dos dados recolhidos por inquérito, tratados com recurso a software e técnicas estatísticas descritivas, permitiram retirar conclusões relevantes, tais como a baixa notoriedade dos produtos DOP e IGP, o produto com mais notoriedade, Top-of-Mind, a Carnalentejana, entre outros. Foram identificados tanto nas fontes primárias como nas secundárias aspectos em comum: uma baixíssima notoriedade dos produtos certificados e uma preocupação e necessidade em haver mais acções de divulgação destes produtos. Dos 33 produtos certificados de origem animal do Alentejo, apuraram-se que apenas 26 se encontram a ser comercializados e em que muitos casos os agrupamentos remetem para os produtores a responsabilidade da promoção dos produtos. Foram ainda identificados tópicos para futuras pesquisas e para acções de marketing tendentes a melhorar a notoriedade dos produtos tradicionais de origem animal do Alentejo no mercado. ABSTRACT; The present work aims to know the level of renown of the traditional products of animal origin (DOP and IGP) of the Alentejo in the consumer market. This objective was reached through the realization of bibliographical revision with resource to the available secondary fountains and of primary fountains, namely of a questionnaire of evaluation of the renown of the traditional products (DOP and IGP) of animal origin of the Alentejo definitely developed for the effect. The obtained information allowed to characterize the offer of the traditional products of animal origin of the Alentejo, in quantitative, qualitative terms and diversity, to fit theoretically the subject of the renown in the context of the behavior of the consumer and of the food-rough marketing and to identify the methodological proceedings being used and delineation of the work of investigation. The analysis of the data gathered by inquiry, treated with resource the software and descriptive statistical techniques, allowed there withdrew relevant conclusions, such as the low renown of the products DOP and IGP, the product with more renown, Top-of-Mind, was the Carnalentejana, between others. Aspects were identified so much in the primary fountains how in secondary in common: a low renown of the certified products and a preoccupation and necessity in having more actions of spread/promotion of these products. Of 33 products made sure of animal origin of the Alentejo, they perfected that you punish 26 they are being marketed and in what many cases the groupings send for the producers the responsibility of the promotion of the products. Topics were still identified for future inquiries and for tending actions of marketing to improve the renown of the traditional products of animal origin of the Alentejo in the market.

On a Limit of Perturbed Conservation Laws with Diffusion and Non-Positive Dispersion

We consider a conservation law perturbed by a linear diffusion and a general form of non-positive dispersion. We prove the convergence of the corresponding solution to the entropy weak solution of the hyperbolic conservation law.

Detection of Glass pattern configurations by the primary visual cortex

The neurons in the primary visual cortex that respond to the orientation of visual stimuli were discovered in the late 1950s (Hubel, D.H. & Wiesel, T.N. 1959. J. Physiol. 148:574-591) but how they achieve this response is poorly understood. Recently, experiments have demonstrated that the visual cortex may use the image processing techniques of cross or auto-correlation to detect the streaks in random dot patterns (Barlow, H. & Berry, D.L. 2010. Proc. R. Soc. B. 278: 2069-2075). These experiments made use of sinusoidally modulated random dot patterns and of the so-called Glass patterns - where randomly positioned dot pairs are oriented in a parallel configuration (Glass, L. 1969. Nature. 223: 578-580). The image processing used by the visual cortex could be inferred from how the threshold of detection of these patterns in the presence of random noise varied as a function of the dot density in the patterns. In the present study, the detection thresholds have been measured for other types of patterns including circular, hyperbolic, spiral and radial Glass patterns and an indication of the type of image processing (cross or auto-correlation) by the visual cortex is presented. As a result, it is hoped that this study will contribute to an understanding of what David Marr called the ‘computational goal’ of the primary visual cortex (Marr, D. 1982. Vision: A Computational Investigation into the Human Representation and Processing of Visual Information. New York: Freeman.)