A internacionalização de empresas portuguesas para Cabo Verde : investimento directo e as estratégias competitivas

A presente investigação procura estudar a internacionalização das empresas portuguesas para Cabo Verde, através de investimento direto, e as estratégias competitivas que elas adotaram. Na sequência da revisão da literatura, a fim de obter respostas para a pergunta de pesquisa, analisamos a internacionalização das empresas portuguesas, a sua evolução, o investimento português no estrangeiro, e a evolução dos fluxos do Investimento Direto Estrangeiro (IDE) em Cabo Verde, a partir de dados estatísticos recolhidos na literatura publicada. De seguida foram recolhidos dados primários, através da aplicação de dois questionários direcionados para o mercado cabo-verdiano (clientes) e empresas portuguesas que investiram em Cabo Verde. A amostra é constituída por 157 clientes, 77 do sexo feminino e 80 do sexo masculino, e a outra amostra é constituída por 10 empresas portuguesas que investiram em Cabo Verde através de Investimento Direto. Os resultados do presente estudo mostram que a estratégia de adaptação não contribuiu significativamente para melhorar a opinião do mercado cabo-verdiano sobre as marcas portuguesas e que, as empresas adaptaram naquele mercado principalmente as variáveis distribuição e preço. As empresas portuguesas podem seguir estratégias de padronização do produto e da promoção/comunicação, precisando apenas adaptar o preço aos diferentes fatores de custo e a distribuição à natureza insular do mercado. Concluímos que, de uma forma geral, a proximidade cultural, geográfica e histórica entre os dois países é responsável pela não necessidade da estratégia de adaptação por parte das empresas portuguesas quando internacionalizam para Cabo Verde. /ABSTRACT: The present investigation aims to study the internationalization of portuguese companies to Cape Verde, through direct investment, and their competitive strategies. Following the literature review, in order to answer the research question, the internationalization of Portuguese companies was analyzed, as was the Portuguese investment abroad, and the evolution of Foreign Direct Investment (FDI) flows in Cape Verde, with statistical data collected from the literature. Primary data was collected through the use of two questionnaires directed to the Cape Verdean market (customers) and to the Portuguese companies that have invested in Cape Verde. The sample consists of 157 customers, 77 females and 80 males, and the other sample consists of 10 Portuguese companies that have invested in Cape Verde through Direct Investment. The results of this study show that the adaptation strategy did not help improve Cape Verdean market's opinion about the Portuguese brands, and those, companies adapted primarily the distribution and price variables. The Portuguese companies can follow standardization strategies of the product and the promotion I communication, just needing to adjust the price to the various cost factors and the distribution to the insular nature of the market. We conclude that, in general, the cultural, historic and geographical proximity and the close relationship between the two countries lessens the necessity of adaptation strategy by the Portuguese companies when they internationalize to Cape Verde.

Sensible use of primary energy in organic greenhouse production.

This document addresses the direct and indirect use of energy in European organic greenhouse horticulture (OGH) with the aim of reviewing available means for making it more environmental friendly and identifying knowledge gaps that should be addressed to attain this aim. The first observation is that there is no common regulation for energy use in OGH, which is not unexpected, since the need for climatisation is not uniformly distributed in the EU (and outside). Accordingly, the EU directive on organic agriculture does not set limitations on the use of energy, but rather promotes the responsible use of energy and of natural resources. The restrictions and rules of most private standards are slightly more stringent. Some standards have specific restrictions on the amount and sources of energy and/or on the seasonal use of energy for heating. Some standards also address processes that may affect (in)direct energy use, such as cultivation methods, mulching, lighting and growing media or substrates. However, most private standards have no or little restrictions or regulations on energy use. Accordingly, it should not surprise that very little quantitative information is available about energy use in OGH. In the present document we have filled the gaps with data with estimates drawn on energy use in conventional greenhouses. With respect to ongoing research, whereas many of the present research results about energy use and saving in conventional greenhouses are relevant (and also applied) in OGH, little research is devoted to address the energy use that is peculiar to OGH, particularly energy use for humidity control. In short, there are still a lot of knowledge gaps to improve quality and to lower energy use in organic greenhouses. The purpose of this document is a summary of present relevant knowledge about energy use and energy saving and of the perspective for improvement. In particular, the goal is to make an overview on the methods and technologies which can be used to reduce the energy use in OGH. We start from the assumption that methods and technologies that are used for reducing direct and indirect energy in conventional greenhouses can also be applied in organic greenhouses. Research on reducing energy use in conventional greenhouses is also more widely available because the area of conventional greenhouse horticulture is much larger than the area of OGH. When implementing these methods and techniques we should take into account the specific characteristics of organic agriculture like soil-based cultivation, use of organic fertilizers and the limited use of crop protection products. This document is organised as follows: first we report the results of a survey about energy use and relevant standards in the countries participating to the COST action (chapter 1); then we review the energy use for climatisation: heating (chapter 2) and humidity (chapter 3). In chapter 4 we review the available design and management means that would either reduce energy use and/or increase energy use efficiency by increasing productivity of OGH. In chapter 5 we present a short summary of existing information on indirect energy use, that is the energy required to manufacture production means (greenhouse structure and cover, fertilisers, equipment etc.) and for crop protection, particularly steaming, and briefly discuss possible savings. Finally (chapter 6) we review briefly the potential for application of renewable energy sources in OGH.