Estratégias de internacionalização das micro e pequenas empresas do sector de moda praia de Salvador

Este estudo tem por objectivo conhecer as estratégias de internacionalização das micro e pequenas empresas do sector de moda praia de Salvador, procurando compreender e desenvolver as condições para promover uma cultura de internacionalização. O estudo caracteriza-se por uma abordagem mista, conciliando uma análise qualitativa, com uma quantitativa, sendo o inquérito, o método utilizado para a recolha de dados. Pretende-se obter informações sobre as características destas empresas com intuito de analisa-las e identificar a etapa em que se encontram relativamente ao processo de internacionalização. Como resultado verificou-se que estas empresas ainda estão num processo muito inicial de internacionalização, a exportação configura-se apenas como uma actividade acessória, aquém de uma estratégia consolidada de internacionalização. Estas empresas acabam por não dispor de uma estrutura e dimensão que permita encetar esses esforços sem o apoio de conjunto de políticas de incentivo e suporte à internacionalização. ABSTRACT: The objective of this study is to identify the intemationalization strategies of Salvador's micro and small enterprises of Beachwear, seeking to comprehend and develop the conditions to promote a culture of internationalization. The study is characterized by a mixed approach, combining a qualitative analysis with a quantitative, being the inquiry, the method used to collect the data The aim is to obtain information's about the characteristics of this enterprises, with the goal to analyse them and identify in which stage of the internationalization process their situated in. As a result, it was verified that this enterprise are still in a very primary stage of internationalization, the exportation is viewed only has an accessory activity, lacking in a consolidated strategy of internationalization. This enterprises end up with having no structure and dimension to enable them to accomplish those efforts, without a set of internationalization incentive and support policies.

A segunda vida da Praia dos Espanhóis: dançarinos, pescadores e turistas no sul de Portugal

Abstract: In this text, we deal with proccesses of appropriation of space in the Dam of Póvoa (Portugal) using a dwelling perspective (Ingold 2009) over the territory. The reconversion of innactive spaces in rural areas into leisure-related ones in a quite common practice in contemporary times.The Spaniards beach is one of the local names given by locals to the Dam of Póvoa (Castelo de Vide), in northern Alentejo (Portugal). In the collective memory of the residents, the Dam (built in the 1920’s) is remembered for the many flowers surrounding the area. This Garden-style aesthetics has outlived the initial function of the Dam (to produce electric power). From the 1960’s to the 1980’s, it was also a popular leisure space for Spanish and Portuguese people. It is not a beach, but being inland, it was the closest thing to a beach the residents had. The centrality of this leisure space in the area only decayed after the construction of swimming pools in the nearby towns. Early in the begginning of 21st century a fire destroyed part of the natural floral landscape of the dam. Abandoned for some years, the place has still been appropriated by leisured people in day-trips (for sight-seeing, pic-nics), fishing competitions, caravan soujorns, and, since 2013, in a music and dance festival named Andanças (www.andancas.net). The research that underlies this paper was carried out between 2013 and 2016 by a team of anthropologists. An ethnography of the Dam and its uses, and of the festival and its participants was carried out. In our working-paper we higlight the main research findings achieved. Key-words: Leisure; Landscape; Tourism; Music; Space; Portugal.