Steady tourists’ relationship with a mature destination. The case of Portugal

This article assesses how the last-visit features and the socio-demographic profile of tourists moderate repeat-visit patterns to Portugal, a mature destination where the persistence of loyal visitors has made its mark on tourism development. The methodology used is a survival analysis to assess the tourists’ repeat patterns. To test the model, a database of 4612 observations was employed, which was obtained from a survey of international tourists. Only repeat visitors with more than two visits over the years were considered for the purpose of the research. The study finds that a combination of socio-demographic characteristics, expectation/satisfaction, trip purpose, pull motivations and regional destination has a positive effect on repeat patterns, confirming that tourists’ willingness to repeat visits to Portugal is far from ceasing. Based on those tourists to Portugal who declared when they started to visit the country, and the number of years of their repeat visits, the article contributes to the literature by introducing new methods of assessing tourists’ repeat patterns for destinations.

Turismo desportivo no concelho de Évora

Na divulgação de qualquer destino turístico é necessário ter em conta diversos fatores. Esta dissertação teve como principal objetivo analisar a procura e a oferta ao nível do turismo desportivo no concelho de Évora. Foi estudado o turismo desportivo no município de Évora, que é um dos maiores destinos turísticos da região Alentejo. Aplicando questionários de maneira a saber qual a opinião dos turistas relativamente a atividades desportivas praticadas neste destino. Foram ainda realizadas duas entrevistas a responsáveis da Câmara Municipal de Évora e ao Diretor de uma empresa de Animação Turística. A falta de estratégia no sector é evidenciada pelo facto dos visitantes não apresentarem como motivação primária a prática de atividades desportivas. Sendo o Turismo e o Desporto sectores económicos de grande importância em termos globais e locais, verificou-se que no concelho de Évora o Turismo Desportivo pode ser um grande agente de desenvolvimento em diversas áreas; Abstract: Sports Tourism in Évora Municipality The disclosure of any tourist destination should be taken into account several factors. This work aimed to analise the demand and supply in terms of sports tourism in Évora municipality. An investigation was made to the city of Évora, which is one of the biggest tourist destinations in Alentejo region, applying questionnaire in order to know the opinion of tourists with regard to sports activities practiced in this destination. They were also carried out two interviews with officials of the Municipality of Évora, and the Director of a Tourism Entertainment company. The lack of strategy in the sector is demonstrated by the fact that visitors do not present as the primary motivation to practice sports activities. Tourism and Sports are sectors of great importance in global and local economy, it was found that in Évora county, Sports Tourism can be a major agent of development in several areas.