Learning from within: on students, olives and ethnographic knowledge

The chapter elicits the experience of teaching “Ethnography and Tourism” to undergraduate students at the University of Evora. Our main focus of research and teaching has been directed towards teaching exploratory ethnographic methods in order to promote an understanding of the material and immaterial dimensions of the cultural contexts of the region and beyond. Secondly, and, at the same time, we also learn ethnography by reading and discussing comparative research of other ethnographies of tourism spaces, eliciting, among the students, the ethical problems raised by the consequences of tourism in peoples’ cultural settings.