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This report shows some initial results about the research project entitled GlobalOrg, on a Brazilian case study, investigating the sustainability of tropical fruit organic farming in a global food chains perspective. It was performed an analysis about the production strategies of certified units of a familiar smalholders cooperative from Itápolis-SP-Brazil. In this analysis it was verified the application of sustainability principles recommended by the ecological based agriculture, focused on the agrobiodiversity, material recycling and the social-economic aspects from the agroecology conversion process. The research occurs through the complementarities provided by a combination of sociological and agronomic research methods, it means, qualitative interviews and questionnaire application with semi-structured questions. What was concluded is that the establishment of an economic relationship between the cooperative and a fair-trade international entity stimulates an interesting growing in the production diversity and also stimulates the application of different principles of ecological based agriculture. It indicates an important balance between the sustainability dimensions and demonstrates a visible attitude change in the natural resource exploration in this region.