LA REINVENCIÓN DE LA PRODUCCIÓN EDITORIAL EN LA ERA DIGITAL; DENTRO DEL PROCESO DE GENERACIÓN Y TRANSFERENCIA DEL CONOCIMIENTO

Analiza la producción editorial a la luz de los cambios propuestos por los avances de la tecnología de los sistemas de información y comunicación. Señala impactos de internet en la producción y difusión de contenidos en ambientes y organizaciones de enseñanza e investigación. Enfatiza la responsabilidad compartida de la bibliotecología y ciencias de la información con la industria editorial, en el proceso de transferencia de información y la creación de conocimiento.

The Case for Teaching Culture through Neglected Authors: Carmen de Burgos and the Generation of '98

Teóricos del campo de la lingüística aplicada sostienen que para estudiantes de segunda lengua, la adquisición de la competencia cultural mejora por el uso de obras literarias. Aquí se propone que al integrar en la clase autores olvidados o marginados se ponen de relieve las ambigüedades, diferencias y contrastes presentes en la cultura predominante. Se ilustra cómo, en dos cuentos cortos de Carmen de Burgos, se plantea el problema de la mujer con todo lo complejo del tema, asunto casi pasado por alto por los autores incluidos en la Generación del '98.Applied linguistics theorists maintain that the acquisition of cultural competence by second-Ianguage students is enhanced through the use of literary works. The proposition of the present article is that by incorporating neglected or marginal authors i n the classroom, the ambiguities, differences and contrasts present in the predominant culture are highlighted. Through the study of two short stories by Carmen de Burgos, the woman question, a subject largely ignored by the Generation of 1898 writers, is set out in all of its complexity.

Traditional games are recovered from generation to generation

Communities, neighborhoods, and other environments are currently immersed in a series of situations and problems that have favored the deterioration of social, cultural and spiritual values, which are essential for harmony with oneself, others, and the environment. Stereotypes have captured minds and settings have been reduced to indoor spaces, hemmed in by security bars and protective devices.  Peace, fraternity and happiness are diminishing.  It is at this point that the social, spiritual and professional work of specialists in the recreational field contributes to rescue and restructure society. Traditional games and singing games are then the tools used to facilitate relationships, contribute to the learning process, and exhibit skills.  They are fundamental in a person’s life since they are a social and cultural expression of how humans have adapted to their environment (Maestro, 2005).  They do not take ethnicity, age, sex or social conditions into consideration.  Traditional games are also a way of promoting health, improving motor, cognitive and emotional skills and a means of encouraging creativity and imagination and developing a sense of rhythm.  Their goal is to attain a state of personal well-being.  They are a way to release tension and accumulated energy and to get away from the daily routine.  They represent a bridge to learn about oneself, the environment, values, habits, and traditions. In this document, readers will learn how traditional games are transmitted, what their characteristics are, why they are an important tool in today’s society, how they are prepared, and how they can be revived and preserved.

ENCADENAMIENTOS PRODUCTIVOS Y CLUSTERS: UNA ESTRATEGIA PARA FORTALECER LAS MICRO Y PEQUEÑAS EMPRESAS DEL TURISMO RURAL

Los modelos de gestión empresarial deben estar en constante actualización según las diversas exigencias del entorno globalizador, razón por la cual, las micro y pequeñas empresas requieren de una visión estratégica y de  generación de calidad y oportunidad en los productos y servicios que deben ofrecer.  Para esto, requiere una capacidad de romper los paradigmas de gestión que le funcionaron en otros momentos de la historia, para poder enfrentar las exigencias del entorno actual. Dentro de éste escenario de mercado, se encuentran muchas micro y pequeñas empresas dedicadas a la actividad del turismo, y particularmente del turismo rural, sector que es uno de los más dinámico en las economías que han generado estrategias para estimularlo y conservarlo; unas de esas estrategias de organización son la conformación de clusters y los encadenamientos productivos, los cuales son empresas que se encuentran dentro de un mismo sector y en una determinada zona geográfica, con el propósito de optimizar sus recursos y brindar servicio integrado y mejor al segmento de mercado que atienden.Palabras claves: Turismo rural, clusters, encadenamientos productivos, micro y pequeñas empresas, gestión turística.Abstracts: Business management models must be under continuous updating to keep up with the different requirements from a globalizing environment.  For this reason micro and small businesses need a strategic vision and the generation of quality and opportunity in the products and services they must offer.  To accomplish this end, they need the capacity to break management models that worked in other times of history, to be able to meet all the challenges from the current environment.  It is within this market scenario that many micro and small businesses are found, businesses that are dedicated to the activity of tourism, and particularly rural tourism, a sector which happens to be one of the most dynamic in the economies that have generated strategies to stimulate it and keep it; one of these organization strategies are the design of clusters and productive chains, that are those businesses found within one single sector and in a particular geographical region, in order to optimize its resources and be able to give an integrated and better service to the market segment they serve.Key words: Rural, tourism., clusters, productive chains, micro and small businesses., tourism management.