MEDIA IN THE ERA OF GLOBALIZATION IN LATIN AMERICA

Terms like Internet, cyberspace, virtual reality, in short, globalization, have been frequently words for all of us, in recent years. This refers to the phenomenon that has shaken the people of this world. Are rapidly changing due to technological advances and complex levels reaching relations between countries, corporations, partnerships and people.The attempt to understand the phenomenon of globalization is compounded when we try to understand the term, coined by Marshall McLuhan.McLuhan was born in Edmonton, Alberta, Canada and studied at the Universities of Manitoba and Cambridge, the latter of which he received his degree of Doctor of Philosophy specializing in English Literature. He taught at the universities of Wisconsin and St. Louis and University of the Assumption and Saint Michael's College, University of Toronto, where he was director of the Center for Culture and Technology.Marshall McLuhan and B. R. Powers, wrote the play, The Village Global1. The universe has become a village is the future predicted for them in the 60's. Today reality has overtaken the theory. However, this phenomenon is presented in this work, so whimsical style reminiscent of Jules Verne, but does not clarify the content of the term. While we believe that in the past there were attempts; globalize these attempts were very different from what we understand by globalization. 

El grito de Calibán. Del cinematógrafo al proyecto teleSur: la construcción de lo latinoamericano en la comunicación audiovisual regional

This essay analyzes on the importance of TeleSur TV Station (founded in 2005), in the historical context of the development of audio-visual means of communication in Latin America, as well as the debates about the influence of mass media in the process of cultural identity raising-up. It proposes the thesis that the project of Tele- Sur plays a key role in the shaping of a new international order on communication that allows the protection of the cultural diversity of Latin American nations and democratizes the world’s information flows in the neoliberal globalization stage.