MEDIA IN THE ERA OF GLOBALIZATION IN LATIN AMERICA

Terms like Internet, cyberspace, virtual reality, in short, globalization, have been frequently words for all of us, in recent years. This refers to the phenomenon that has shaken the people of this world. Are rapidly changing due to technological advances and complex levels reaching relations between countries, corporations, partnerships and people.The attempt to understand the phenomenon of globalization is compounded when we try to understand the term, coined by Marshall McLuhan.McLuhan was born in Edmonton, Alberta, Canada and studied at the Universities of Manitoba and Cambridge, the latter of which he received his degree of Doctor of Philosophy specializing in English Literature. He taught at the universities of Wisconsin and St. Louis and University of the Assumption and Saint Michael's College, University of Toronto, where he was director of the Center for Culture and Technology.Marshall McLuhan and B. R. Powers, wrote the play, The Village Global1. The universe has become a village is the future predicted for them in the 60's. Today reality has overtaken the theory. However, this phenomenon is presented in this work, so whimsical style reminiscent of Jules Verne, but does not clarify the content of the term. While we believe that in the past there were attempts; globalize these attempts were very different from what we understand by globalization. 

LA INEQUIDAD EN EL CAMPO DE LA SALUD PUBLICA EN AMERICA LATINA: UNA CUESTION CRUCIAL

América Latina es considerada la región más desigual del planeta. Es el Continente donde, según múltiples fuentes, las polarizaciones son mayores en diversos campos, y el acceso a las oportunidades es marcadamente disímil para los diferentes sectores sociales. ¿Cómo impacta la inequidad latinoamericana el fundamental campo de la salud? ¿Qué problemas determina en esta área decisiva de la vida de las sociedades, y qué obstáculos y trabas pone al avance de los esfuerzos para mejorar la salud?.A pesar de su clara relevancia, este tema ha sido limitadamente puesto a foco. El objetivo de este trabajo es llamar la atención sobre el mismo, y contribuir a estimular este debate tan necesario. Para ello se subraya, en primer término, el papel central de la salud para el desarrollo, se reseñan las amplias brechas que existen, a pesar de ello, a nivel mundial entre países, y a su interior, se encaran ciertos difundidos mitos sobre cómo superar los problemas en salud, se exploran algunos de los principales impactos de la desigualdad de América Latina sobre aspectos básicos del campo de la salud y, finalmente, se sugieren algunas líneas de la gran tarea por realizar para enfrentar el peso de la inequidad sobre la salud pública.