Improving communication and increasing adoption of innovations in the beef industry

Agriculture has adopted many scientific innovations that have improved productivity. The majority of innovations in agriculture have been communicated to end users through a simple diffusion and dissemination model. However, as the science underpinning the innovations becomes more complex, research and development organizations need to look at better ways to communicate their innovation to end users. This paper examines innovations in the beef industry in Australia and investigates how complex innovations are being communicated and identifies the nature and level of communication with end users and the role of intermediaries. The findings support the need for greater involvement of end users in the innovation development process and a more vibrant two-way communication process between scientists, intermediaries and end users. The results also suggest that the traditional diffusion processes are insufficient to ensure high levels of awareness and adoption.

Cidade é uma palavra plural [City is a manifold word]

This text elaborates on the city as cultural construct and representation and Lisbocópio, the installation by Pancho Guedes and Ricardo Jacinto in the context of the Official Representation of Portugal at the 10. Mostra Internazionale di Architettura-La Biennale di Venezia.