Book review: "Kozak, M., & Kozak, N. (Eds). 2008. Destination Marketing: An International Perspective. Wallingford, Oxon: Routledge"

This edited volume contains 18 chapters by 40 contributors from many parts the world, and is divided into four thematic sections. The focus of Part 1 is Destination image, and contains five chapters. This has arguably been the most popular topic in the destination marketing literature, underpinned by the knowledge that the image an individual holds of a destination is as important as any tangible features. Yin Chew and Siti Johari attempt to model the relationship between destination image and country image using structural equation modelling. While this does address an important gap in the literature, the measures used to operationalise the constructs are not reported and little of the data analysis is discussed to support the finding that country image is a predictor of destination image. Ana Rodriquez, Antonia Correia and Metin Kozak report the findings of an exploratory study about lakedestination image. They used a neural network content analysis of 40 lake descriptions featuring on an online directory for lake enthusiasts to derive a set of cognitive attribute themes. Yang Zhang and Yi-Wei Xiao explore the relations between literary works and tourism through the Asian voice. Whereas most literary tourism studies have been around Western culture, this is a rare perspective from Chinese culture...

Book Review: "Engin Isin and Evelyn Ruppert, Being Digital Citizens. London: Rowman & Littlefield, 2015"

The concept of digital citizenship has become increasingly important to our understanding of the relationship between media and political action, and the possibilities for democratization, decentralization, and diversification of power offered by the Internet. In the era of the digitalization of just about everything, citizenship and its related concepts are in processes of technology-driven transformation, with important implications for the global future of democratic culture. Isin and Ruppert’s book is a timely engagement with these questions, and with the emerging notion of the “digital subject.”