6 resultados para language of advertisement

em Nottingham eTheses


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Climate change communication has become a salient topic in science and society. It has grown to be something like a booming industry alongside more established ‘communication enterprises’, such as health communication, risk communication, and science communication. This article situates the theory of climate change communication within theoretical developments in the field of science communication. It discusses the importance and difficulties inherent in talking about climate change to different types of publics using various types of communication tools and strategies. It engages with the difficult issue of the relationship between climate change communication and behavior change, and it focuses, in particular, on the role of language (metaphors, words, strategies, frames, and narratives) in conveying climate change issues to stakeholders. In the process, it attempts to provide an overview of emerging theories of climate change communication, theories that recently have begun to proliferate quite dramatically. In some cases, we can, therefore only provide signposts to the most relevant research that is being carried out with regard to climate change communication without being able to engage with all its aspects. We end with an assessment of how communication could be improved in light of the theories and practices discussed in this article.

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Information concerning the run-time behaviour of programs ("program profiling") can be of the greatest assistance in improving program efficiency. Two software devices have been developed for use on ICL 1900 Series machines to provide such information. DIDYMUS is probabilistic in approach and uses multi- tasking facilities to sample the instruction addresses used by a program at run time. It will work regardless of the source language of the program and matches the detected addresses against a loader map to produce a histogram. SCAMP is restricted to profiling Algol 68-R programs, but provides deterministic information concerning those language constructs that are monitored. Procedure calls to appropriate counting routines are inserted into the source text in a pre-pass prior to compilation. The profile information is printed out at the end of the program run. It has been found that these two approaches complement each other very effectively.

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It is just over 20 years since Adobe's PostScript opened a new era in digital documents. PostScript allows most details of rendering to be hidden within the imaging device itself, while providing a rich set of primitives enabling document engineers to think of final-form rendering as being just a sophisticated exercise in computer graphics. The refinement of the PostScript model into PDF has been amazingly successful in creating a near-universal interchange format for complex and graphically rich digital documents but the PDF format itself is neither easy to create nor to amend. In the meantime a whole new world of digital documents has sprung up centred around XML-based technologies. The most widespread example is XHTML (with optional CSS styling) but more recently we have seen Scalable Vector Graphics (SVG) emerge as an XML-based, low-level, rendering language with PostScript-compatible rendering semantics. This paper surveys graphically-rich final-form rendering technologies and asks how flexible they can be in allowing adjustments to be made to final appearance without the need for regenerating a whole page or an entire document. Particular attention is focused on the relative merits of SVG and PDF in this regard and on the desirability, in any document layout language, of being able to manipulate the graphic properties of document components parametrically, and at a level of granularity smaller than an entire page.

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In the area of linguistics and language teaching, science fiction is useful in very many ways. An obvious way is that it sets up many complex and rich worlds and outlines the sorts of adjustments that language must make in those contexts. It thus draws a strong link between language and context; it shows how the construction of reality is largely a matter of language; and it speculates on where we are linguistically heading. It is a useful mirror on language development. Extrapolating the dialects of the future has been the province of science fiction in the last century. Though few SF writers are professional linguists, their method in general tends to take a holistic view of form, meaning and social context. Characters in science fiction are not individuals but are 'everyman' tokens, and the language they use symbolises the culture they inhabit. Linguistic extrapolation in science fiction thus treats language both as the technology of communication and as an index of social change. In this paper, I argue that predicting the language of the future, though extremely difficult, is possible. I call this new discipline chronolinguistics, and I set out the draft principles and parameters of a chronolinguistics, based on the future languages speculated by John Brunner, Russell Hoban, William Gibson, Greg Bear, Neal Stephenson and Iain M.Banks.

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In this paper we study the effect of two distinct discrete delays on the dynamics of a Wilson-Cowan neural network. This activity based model describes the dynamics of synaptically interacting excitatory and inhibitory neuronal populations. We discuss the interpretation of the delays in the language of neurobiology and show how they can contribute to the generation of network rhythms. First we focus on the use of linear stability theory to show how to destabilise a fixed point, leading to the onset of oscillatory behaviour. Next we show for the choice of a Heaviside nonlinearity for the firing rate that such emergent oscillations can be either synchronous or anti-synchronous depending on whether inhibition or excitation dominates the network architecture. To probe the behaviour of smooth (sigmoidal) nonlinear firing rates we use a mixture of numerical bifurcation analysis and direct simulations, and uncover parameter windows that support chaotic behaviour. Finally we comment on the role of delays in the generation of bursting oscillations, and discuss natural extensions of the work in this paper.

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Many tissue level models of neural networks are written in the language of nonlinear integro-differential equations. Analytical solutions have only been obtained for the special case that the nonlinearity is a Heaviside function. Thus the pursuit of even approximate solutions to such models is of interest to the broad mathematical neuroscience community. Here we develop one such scheme, for stationary and travelling wave solutions, that can deal with a certain class of smoothed Heaviside functions. The distribution that smoothes the Heaviside is viewed as a fundamental object, and all expressions describing the scheme are constructed in terms of integrals over this distribution. The comparison of our scheme and results from direct numerical simulations is used to highlight the very good levels of approximation that can be achieved by iterating the process only a small number of times.