Noise Reduction Technique for a Simulation Optimisation Study

This paper reports on an attempt to apply Genetic Algorithms to the problem of optimising a complex system, through discrete event simulation (Simulation Optimisation), with a view to reducing the noise associated with such a procedure. We are applying this proposed solution approach to our application test bed, a Crossdocking distribution centre, because it provides a good representative of the random and unpredictable behaviour of complex systems i.e. automated machine random failure and the variability of manual order picker skill. It is known that there is noise in the output of discrete event simulation modelling. However, our interest focuses on the effect of noise on the evaluation of the fitness of candidate solutions within the search space, and the development of techniques to handle this noise. The unique quality of our proposed solution approach is we intend to embed a noise reduction technique in our Genetic Algorithm based optimisation procedure, in order for it to be robust enough to handle noise, efficiently estimate suitable fitness function, and produce good quality solutions with minimal computational effort.

An agent-based simulation of in-store customer experiences

Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation model, designed to help to understand the relationship between human resource management practices and retail productivity. We report on the current development of our simulation model which includes new features concerning the evolution of customers over time. To test some of these features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of the word of mouth. Our multidisciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organisational capabilities in the future.

Simulating customer experience and word-of-mouth in retail: a case study

Agents offer a new and exciting way of understanding the world of work. In this paper we describe the development of agent-based simulation models, designed to help to understand the relationship between people management practices and retail performance. We report on the current development of our simulation models which includes new features concerning the evolution of customers over time. To test the features we have conducted a series of experiments dealing with customer pool sizes, standard and noise reduction modes, and the spread of customers’ word of mouth. To validate and evaluate our model, we introduce new performance measure specific to retail operations. We show that by varying different parameters in our model we can simulate a range of customer experiences leading to significant differences in performance measures. Ultimately, we are interested in better understanding the impact of changes in staff behavior due to changes in store management practices. Our multi-disciplinary research team draws upon expertise from work psychologists and computer scientists. Despite the fact we are working within a relatively novel and complex domain, it is clear that intelligent agents offer potential for fostering sustainable organizational capabilities in the future.