Using customer lifetime value to improve the prediction of bank deposit subscription in telemarketing campaigns

Customer lifetime value (LTV) enables using client characteristics, such as recency, frequency and monetary (RFM) value, to describe the value of a client through time in terms of profitability. We present the concept of LTV applied to telemarketing for improving the return-on-investment, using a recent (from 2008 to 2013) and real case study of bank campaigns to sell long- term deposits. The goal was to benefit from past contacts history to extract additional knowledge. A total of twelve LTV input variables were tested, un- der a forward selection method and using a realistic rolling windows scheme, highlighting the validity of five new LTV features. The results achieved by our LTV data-driven approach using neural networks allowed an improvement up to 4 pp in the Lift cumulative curve for targeting the deposit subscribers when compared with a baseline model (with no history data). Explanatory knowledge was also extracted from the proposed model, revealing two highly relevant LTV features, the last result of the previous campaign to sell the same product and the frequency of past client successes. The obtained results are particularly valuable for contact center companies, which can improve pre- dictive performance without even having to ask for more information to the companies they serve.

Jet energy measurement and its systematic uncertainty in proton-proton collisions at s√=7 TeV with the ATLAS detector

The jet energy scale (JES) and its systematic uncertainty are determined for jets measured with the ATLAS detector using proton–proton collision data with a centre-of-mass energy of s√=7 TeV corresponding to an integrated luminosity of 4.7 fb −1 . Jets are reconstructed from energy deposits forming topological clusters of calorimeter cells using the anti- kt algorithm with distance parameters R=0.4 or R=0.6 , and are calibrated using MC simulations. A residual JES correction is applied to account for differences between data and MC simulations. This correction and its systematic uncertainty are estimated using a combination of in situ techniques exploiting the transverse momentum balance between a jet and a reference object such as a photon or a Z boson, for 20≤pjetT<1000 GeV and pseudorapidities |η|<4.5 . The effect of multiple proton–proton interactions is corrected for, and an uncertainty is evaluated using in situ techniques. The smallest JES uncertainty of less than 1 % is found in the central calorimeter region ( |η|<1.2 ) for jets with 55≤pjetT<500 GeV . For central jets at lower pT , the uncertainty is about 3 %. A consistent JES estimate is found using measurements of the calorimeter response of single hadrons in proton–proton collisions and test-beam data, which also provide the estimate for pjetT>1 TeV. The calibration of forward jets is derived from dijet pT balance measurements. The resulting uncertainty reaches its largest value of 6 % for low- pT jets at |η|=4.5 . Additional JES uncertainties due to specific event topologies, such as close-by jets or selections of event samples with an enhanced content of jets originating from light quarks or gluons, are also discussed. The magnitude of these uncertainties depends on the event sample used in a given physics analysis, but typically amounts to 0.5–3 %.

“Direito Mortuário” e Finanças Locais: a gestão de cemitérios enquanto receita das Autarquias Locais

Dissertação de mestrado em Direito das Autarquias Locais

Análise do sistema bancário da União Europeia

Dissertação de mestrado em Economia Monetária, Bancária e Financeira

Otra visión del patrimonio geológico: la puesta en valor de los depósitos cuaternários de la costa galega (NW España)

En la última década se ha desarrollado una base de conocimiento sólido relacionado con la geodiversidad, caracterización, conservación y gestión del patrimonio geológico, que lleva implícito una legislación al respecto. Sin embargo, el escaso conocimiento a nivel científico por parte de la Administración sobre “lugares de interés geológico” hace complicado conseguir una normativa adecuada, a fin de proteger algo que no está contemplado. A esto se suma, un desconocimiento parcial de la sociedad sobre procesos geológicos, su relación con la biodiversidad y su valor como patrimonio natural. Este trabajo tiene como objetivo mostrar el valor de los depósitos sedimentarios antiguos localizados en la costa de Galicia como archivos paleoambientales y geoformas con entidad propia. Estos valores son ejemplificados con depósitos localizados en la “Costa Sur”, así definida en el Plan de Ordenación Litoral (POL) de Galicia.

O Sinclinal de ferro de Torre de Moncorvo: um recurso mineral como catalisador de um Tempolntermitente

Dissertação de mestrado integrado em Arquitectura

Avaliação da eficiência de projetos de reabilitação ambiental de áreas mineiras abandonadas: o caso da área mineira de Covas

Dissertação de mestrado em Geociências (área de especialização em Valorização de Recursos Geológicos)