Tourism Media Dynamics: Narratives of the Nation-State

With the premise that the tourism promotional video “China, Forever” provides a crucial access to understanding how tourism engages in a wider circle of socio-culture formation, this dissertation research approaches tourism by examining communicative practices initiated by “China, Forever”. In doing so, it seeks to reveal two dialogues – firstly, between the discursive construction of tourism representational language and China’s nation-state ideology; secondly, between interpretations from overseas Chinese audiences and nation-state narratives delivered via the tourism media. In analyzing the first dialogue, this dissertation reveals that the pursuit of collective and monolithic national imagery has caused a representational violence – one that is committed by the nation-state ideology operated through the organization of tourism language. The very representational coercion itself, however, signifies the nature of tourism media as a vehicle mediating the global gaze and China’s self-representation; illuminating the fact that China’s nation-state building is only to be understood as deeply-grounded in the complexity of postcolonial politics. Furthermore, in a dialectic view, such finding consolidates the nature of “China, Forever” as a cultural product that actively exists as a component in the overall social fabric, co-creating a wider circle of culture politics together with other genres of media products; thus, calling for a more comprehensive understanding of tourism media at large. In the second approach, this dissertation seeks to understand how the tourism video “China, Forever” mediates the relationship between tourism narratives of the nation-state and overseas Chinese individuals; thus bridging together tourism media and ongoing life experiences of the audiences chosen. The analysis reveals that audiences’ interpretations heavily concentrate on resisting and fragmenting the hegemonic nation-state language in “China, Forever”. While some interviewees seek to decentralize the nation-state perspective from aspects of aesthetics, representational style, and representational subjects in “China, Forever” by incorporating their individual memories and past experiences, to some others, the over-polished glorification of China in the mediated tourism discourse is only coercive to China’s social realities experienced by the individual interviewees - the disheartening contrasts of poverty and affluence as well as other social inequalities. From the perspective of the audience group, the Chinese scholars and students at the University of Illinois interviewed for this dissertation research constitute a cohort of exiled audiences for the tourism video “China, Forever”. The audiences subject themselves to voluntary interpellation, a process in which they find themselves defending, negotiating, and resisting the nation-state representation of China – even though they are not its intended audience and have had no input into its production. Nevertheless, such process is one of identification, in which viewers articulate a subject position from which to speak of their own experiences, dilemmas and desires. The usefulness of tourism media discourse in mediating the nation-state narratives and the individual experience is amplified.

The Essentials of Narrative: A Synthesis of the West and the East

This is a study on the nature of narrative in light of a narratological theory inspired by a comparison of narratives in the West and the East, and which tries to reach a deeper understanding of narratives in their particular cultural milieus as well as the nature of narrative per se. The macroscopic structure which the subject itself demands gives coherence to the study of elements which do not solely belong to narrative texts but nevertheless are essential for a text to function as a narrative. The essentials under investigation are the narrator's perspective (which gives a narrative its internal structure), language (which both enables and affects the formation of narrative), and the notion of genre (which plays a crucial role in the interpretation of narrative). These elements were selected after a consideration of theorles postulated by Erich Auerbach, Northrop Frye, Fredric Jameson and Mikhail Bakhtin, as well as of the key properties of narrative as traditionally treated in Chinese scholarship on narrative. After the initial chapter, each chapter consists of a theoretical discussion on the main topic, followed by an analysis of a particular aspect of the subject as revealed in an American novel and in a Chinese novel. These subjects in elude the internal structure of narrative, fictionalization, the objectivity of language and the diversity of voices, the potentiality of language and the elosure of narrative, plot and the ordering of a narrative, and fragmentarity and the perceiving of a narrative. In theoretical discussions, the essay challenges theories proposed by Wayne Booth, Michel Foucault, Umberto Eco, Stanley Fish, Roman Jakobson, Jacques Derrida, Jonathan Culler and Tzvetan Todorov. The major texts discussed are Henry James's The Portrait of a Lady, Luo Guanzhong's Three Kingdoms, William Faulkner's Absalom. Absalom!, Cao Xueqin's Dream of the Red Chamber. Edgar Allan Poe's "Ligeia," and Liu E's The Travels of Laocan. The central idea of the research is to question such assumptions as made by Anthony Burgess in his article on the novel in The Encyelopaedia Britannica (15th ed) that "novelists, being neither poets nor philosophers, rarely originate modes of thinking and expression."