Puunoston kehittäminen Stora Enso Metsän Helsingin palvelupisteessä

The operation environment in the roundwood trade in Finland in the 1990’s include several changes. They are changes in the structure of non-industrial private forest (NIPF) ownership, forest taxation, in forest legislation, in price recommendation agreement, diminishing resources of forestry extension services, etc. At the same time, the roundwood demand has been rising. All these developments cause uncertainty in wood procurement organisations, and call for research to find out how to adapt into the changing environment. The objective of this study is to produce information for roundwood purchasing planning and cus-tomer satisfaction management to be used by Stora Enso Metsä Customer Service, Helsinki. For this pur-pose, data needs to be gathered about the urban NIPFs and their forest estates, behaviour related to forestry and timber-selling, customer satisfaction in their latest timber selling transaction, and their opinions about Enso’s new customer service office and its service concept. To fulfil the objective of the study, a NIPF -owner -survey (N=1064, response rate 39,7%) was con-ducted in October 1998-January 1999. The sample was made on the basis of the marketing database of Stora Enso Oyj Forest Customer Service in Helsinki. In planning the frame of reference of the empirical study, the model of service quality by Grönroos was applied. The following aspects were included in the 7-page questionnaire: demographic, sosio-economic and forest estate background, relation to the forest service supply, behaviour related to forestry, timber-selling motives and behaviour, last contact organisation and its image in forestry business, expectations and percep-tions in the latest timber-selling transactions, and behavioural intentions. The results revealed that the share of women, pensioners and academically educated people among forest owners was quite high. The majority of the forest estates of the metropolitan forest owners were situ-ated in the provinces of South Finland and East Finland. The average forest estate area was considerably smaller than in a previous study. Economic and recreational objectives were most important in the use of forests. Forest Associations were involved in half of the roundwood sales transactions of the respondents in the metropolitan area. The wood quantity of transactions was considerably higher than the average in the whole country. Bank-organised forest-related activities, taxation infos and trips to the forest were the most popular activities. Among the services, silvicultural advices were needed mostly and stub treatment least. Brochure material related to stumpage timber sales and taxation were considered most important compared to material related to delivery sales. The service expectations were at highest for women and they were less satisfied with the service than men. 2nd and 3rd generation residents of the metropolitan area thought about the new customer service concept more positively than the 1st generation residents. Internet users under 60 years thought more positively about new satellite picture-based woodlot search concept. Cross-tabulation of factor scores against background variables indicated that women with relatively low education level a greater need to sell roundwood than entrepreneurs, white-collar workers and directors, and Internet users. Suspiciousness towards timber procurement organisations was relatively strong among women and those whose forest income share of the total income was either null or over 20 %. The average customer satisfaction score was negative in all nine questions. Statistical differences be-tween different companies did not exist in the average satisfaction scores. Stora Enso’s Helsinki forest cus-tomer service could choose the ability to purchase all timber grades as its competitive advantage. Out of nine service dimension included in the questionnaire, in this particular service dimension, Enso’s Helsinki forest customer service’s score exceeded most all organisations’ average customer satisfaction score. On the basis of importance – performance matrix, advice and quidance could have been provided more to the forest owners in their latest timber–selling transaction.

Paleomagnetic and rock magnetic study with emphasis on the Precambrian intrusions and impact structures in Fennoscandia and South Africa

The importance of supercontinents in our understanding of the geological evolution of the planet Earth has been recently emphasized. The role of paleomagnetism in reconstructing lithospheric blocks in their ancient paleopositions is vital. Paleomagnetism is the only quantitative tool for providing ancient latitudes and azimuthal orientations of continents. It also yields information of content of the geomagnetic field in the past. In order to obtain a continuous record on the positions of continents, dated intrusive rocks are required in temporal progression. This is not always possible due to pulse-like occurrences of dykes. In this work we demonstrate that studies of meteorite impact-related rocks may fill some gaps in the paleomagnetic record. This dissertation is based on paleomagnetic and rock magnetic data obtained from samples of the Jänisjärvi impact structure (Russian Karelia, most recent 40Ar-39Ar age of 682 Ma), the Salla diabase dyke (North Finland, U-Pb 1122 Ma), the Valaam monzodioritic sill (Russian Karelia, U-Pb 1458 Ma), and the Vredefort impact structure (South Africa, 2023 Ma). The paleomagnetic study of Jänisjärvi samples was made in order to obtain a pole for Baltica, which lacks paleomagnetic data from 750 to ca. 600 Ma. The position of Baltica at ca. 700 Ma is relevant in order to verify whether the supercontinent Rodinia was already fragmented. The paleomagnetic study of the Salla dyke was conducted to examine the position of Baltica at the onset of supercontinent Rodinia's formation. The virtual geomagnetic pole (VGP) from Salla dyke provides hints that the Mesoproterozoic Baltica - Laurentia unity in the Hudsonland (Columbia, Nuna) supercontinent assembly may have lasted until 1.12 Ga. Moreover, the new VGP of Salla dyke provides new constraint on the timing of the rotation of Baltica relative to Laurentia (e.g. Gower et al., 1990). A paleomagnetic study of the Valaam sill was carried out in order to shed light into the question of existence of Baltica-Laurentia unity in the supercontinent Hudsonland. Combined with results from dyke complex of the Lake Ladoga region (Schehrbakova et al., 2008) a new robust paleomagnetic pole for Baltica is obtained. This pole places Baltica on a latitude of 10°. This low latitude location is supported also by Mesoproterozoic 1.5 1.3 Ga red-bed sedimentation (for example the Satakunta sandstone). The Vredefort impactite samples provide a well dated (2.02 Ga) pole for the Kaapvaal Craton. Rock magnetic data reveal unusually high Koenigsberger ratios (Q values) in all studied lithologies of the Vredefort dome. The high Q values are now first time also seen in samples from the Johannesburg Dome (ca. 120 km away) where there is no impact evidence. Thus, a direct causative link of high Q values to the Vredefort impact event can be ruled out.

Taloudellinen menestys etusijalla : Suomalaisten pörssiyritysten ympäristöasenteita

Tässä pro gradu -tutkielmassa selvitetään suomalaisten pörssiyritysten ympäristöasenteita. Asenteella tarkoitetaan suhteellisen pysyvää arviota tai toimintavalmiutta suhteessa ympäristöön. Lähtökohtaoletuksena on, että yrityksen perustehtävä on voiton tuottaminen osakkeenomistajille ja erilaisten sidosryhmien hyödyttäminen. Lähdeaineistona ovat yritysten yhteiskuntavastuu- ja ympäristöraportit, jotka on valittu OMX:n pohjoismaisen pörssin listalta niiden yritysten joukosta, joiden kotipaikka on Suomessa, jotka edustavat energian, perusteollisuuden ja yhdyskuntapalveluiden toimialaryhmää, ja jotka ovat julkaisseet erillisen ympäristö- tai yhteiskuntavastuuraportin. Tällaisia yrityksiä ovat Neste Oil, Fortum, Kemira, Outokumpu, Rautaruukki, M-real, Stora Enso ja UPM. Tutkimusmetodina on systemaattinen analyysi, jolla tarkoitetaan käsitteiden ja argumentaation analyysiä sekä johtopäätösten tekemistä analyysin pohjalta. Tutkimuskysymyksiä on kolme: Minkälaisia ympäristöasenteita lähteinä olevat suomalaisten pörssiyritysten ympäristö- ja yhteiskuntavastuuraportit sisältävät? Mitkä tekijät vaikuttavat tutkimuskohteena olevien yritysten ympäristöasenteisiin lähteiden perusteella? Millaisia toimintavalmiuksia yritysten ympäristöasenteet sisältävät lähteiden perusteella? Tutkielma jakaantuu johdannon, taustaluvun ja loppukatsauksen lisäksi kolmeen päälukuun. Taustaluvussa esitellään ihmis-, tekniikka- ja luontokeskeinen ympäristöasenne. Tämä kolmijako ja näiden eri asenteiden piirteet muodostavat haravan lähteiden analysoinnille sen selvittämiseksi, millainen asenne tutkimuksen kohteeksi valituilla yrityksillä on ympäristöön. Ensimmäisessä pääluvussa tarkastellaan kestävää kehitystä ja sen periaatteiden noudattamista, luonnonvarojen käyttöä raaka-aineena sekä toiminnalle asetettuja tavoitteita ja asiakkaiden toiveisiin vastaamista. Yritykset pyrkivät suojelemaan luontoa tuleville sukupolville, kehittämään ympäristömyötäisempiä tuotteita, käyttämään luonnonvaroja kestävästi ja hallitsemaan päästöjen ja jätteiden syntymistä teknisillä ratkaisuilla ja kierrätyksellä. Toisessa pääluvussa tarkastellaan taloudellisen menestyksen ja ympäristön hallinnan vaikutusta yritysten ympäristöasenteisiin. Asenteisiin vaikuttavat taloudellisen menestyksen saavuttaminen, hiilidioksidipäästöjen vähentäminen, ympäristöpoliittiset ohjauskeinot ja ympäristöasioiden hallinta. Kolmannessa pääluvussa tarkastellaan yritystoiminnan ympäristövaikutuksia, niiden taustalla olevia asenteita sekä millaisia toimintavalmiuksia asenteet sisältävät. Tällaisia toimintavalmiuksia ovat yritysten osallistuminen ympäristönsuojeluun, yrityksen ympäristövaikutukset sekä yhteistyö ympäristöjärjestöjen kanssa ja ympäristöntutkimus. Yritysten asenne ympäristöön on pääsääntöisesti ihmis- ja tekniikkakeskeinen. Luontokeskeinen asenne ympäristöön tulee raporteissa esille vain harvoin, esimerkiksi kuvattaessa ympäristövaikutuksia ekosysteemin ja luonnon monimuotoisuuden kannalta. Yritysten asenne ympäristöön painottuu tällöinkin ihmis- ja tekniikkakeskeiseksi, sillä ympäristönsuojelun motiivina voi olla vain ympäristöpoliittisiin vaatimuksiin vastaaminen tai yrityskuvan parantaminen.

CSR in forest industry – Case study of reporting and implementation of social responsibility in three international companies

Corporate Social Responsibility (CSR) has become increasingly important topic in forest industries, and other global companies, in recent years. Globalisation, faster information delivery and demand for sustainable development have set new challenges for global companies in their business operations. Also the importance of stakeholder relations, and pressure to become more transparent has increased in the forest industries. Three dimensions of corporate responsibility economic, environmental and social, are often included in the concept of CSR. Global companies mostly claim that these dimensions are equally important. This study analyses CSR in forest industry and has focus on reporting and implementation of social responsibility in three international companies. These case-companies are Stora Enso, SCA and Sappi, and they have different geographical base, product portfolios and therefore present interesting differences about forest industry strategy and CSR. Global Reporting Initiative (GRI) has created the most known and used reporting framework in CSR reporting. GRI Guidelines have made CSR reporting a uniform function, which can also be measured between companies and different sectors. GRI Guidelines have also made it possible to record and control CSR data in the companies. In recent years the use of GRI Guidelines has increased substantially. Typically CSR reporting on economic and environmental responsibility have been systematic in the global companies and often driven by legistlation and other regulations. However the social responsibility has been less regulated and more difficult to compare. Therefore it has previously been often less focused in the CSR reporting of the global companies. The implementation and use of GRI Guidelines have also increased dialogue on social responsibility issues and stakeholder management in global companies. This study analyses the use of GRI´s framework in the forest industry companies´ CSR reporting. This is a qualitative study and the disclosure of data is empricially analysed using content analysis. Content analysis has been selected as a method for this study because it makes it possible to use different sources of information. The data of this study consists of existing academic literature of CSR, sustainability reports of thecase-companies during 2005-2009, and the semi-structured interviews with company representatives. Different sources provide the possibility to look at specific subject from more than one viewpoint. The results of the study show that all case-companies have relatively common themes in their CSR disclosure, and the differences rise mainly from their product-portfolios, and geographic base. Social impacts to local communities, in the CSR of the companies, were mainly dominated by issues concerning creating wealth to the society and impacting communities through creation of work. The comparability of the CSR reporting, and especially social indicators increased significally from 2007 onwards in all case-companies. Even though the companies claim that three dimensions of CSR economic, environmental and social are equally important economic issues and profit improvement still seem to drive most of the operations in the global companies. Many issues that are covered by laws and regulations are still essentially presented as social responsibility in CSR. However often the unwelcome issues in companies like closing operations are covered just briefly, and without adequate explanation. To make social responsibility equally important in the CSR it would demand more emphasis from all the case-companies. A lot of emphasis should be put especially on the detail and extensiveness of the social reponsibility content in the CSR.