Innovating a consumer awareness of sweetpotato: industry, research and consumer adoption issues

In Australia, sweetpotato production has grown remarkably (1700%) in the last 16 years. Growers currently market 75 000 t per annum, worth $80-90 million at farm gate. The orange-fleshed cultivars are the most familiar to consumers, but other cultivars with varying flesh colour and properties also have potential for the consumer market. Given that Australian sweetpotato growers desire alternative cultivars to promote market demand, it is important to articulate the characteristics of sweetpotatoes that are most and least desirable for consumers. Research indicates that consumer acceptability of the new cultivar 'Evangeline' may assist sweetpotato growers and marketers in understanding the impact of both sensory properties, such as colour and the importance of flavour and texture of sweetpotatoes, and an awareness of the potential health benefits of sweetpotato consumption. In addition, whilst consumer preferences (regarding size, colour, texture, skin tone) and nutritional knowledge of sweet potato (regarding glycaemic index) is increasing, there is limited research investigating consumers understanding of health messages of sweetpotato attributes. This industry and consumer research review highlights the potential for promoting innovative strategies to improve adoption of new cultivars in the marketplace.

New sweetpotato cultivars to meet market needs

The Australian Sweetpotato Growers Association partnered researchers from Agri-Science Queensland (with co-funding from Horticulture Australia Limited) to identify new, high performing sweetpotato cultivars with diverse colours and tastes. The project evaluated a mix of purple, red, orange and white skin and flesh, tailored for Australian growers and consumers. Australia's sweetpotato market currently relies on one gold cultivar for 90% of national production. Major retailers were requesting a reliable supply of quality sweetpotatoes in emerging categories such as red or white skin or purple flesh. To identify suitable cultivars, over 40 new sweetpotato cultivars were virus tested, and extensively evaluated in multiple experiments in Queensland and northern New South Wales. Larger-scale plantings by growers, using standard agronomy, provided additional performance feedback under commercial conditions. In partnership with growers and wholesalers, cultivars were evaluated in field and laboratory for desired characteristics such as shape, size range, skin and flesh colour, estimates of productivity and suitability for commercial production, cooking characteristics and taste. New high performing gold cultivars had better soil insect and nematode tolerance than the current cultivars. The new colours offered diverse health-related opportunities for consumers, more anthocyanins in purple-fleshed cultivars; higher beta carotene content in new gold fleshed cultivars; and potentially lower GI in white-fleshed cultivars. To enhance adoption, the industry/research partnership will tailor agronomic guidelines to maximise on-farm performance and identify niche marketing pathways for each of the cultivars. Increased consumption of this versatile vegetable will drive sweetpotato industry development and expansion into the future.

Implications of retaining woody regrowth for carbon sequestration for an extensive grazing beef business: a bio-economic modelling case study

A bio-economic modelling framework (GRASP-ENTERPRISE) was used to assess the implications of retaining woody regrowth for carbon sequestration on a case study beef grazing property in northern Australia. Five carbon farming scenarios, ranging from 0% to 100% of the property regrowth retained for carbon sequestration, were simulated over a 20-year period (1993–2012). Dedicating regrowth on the property for carbon sequestration reduced pasture (up to 40%) and herd productivity (up to 20%), and resulted in financial losses (up to 24% reduction in total gross margin). A net carbon income (income after grazing management expenses are removed) of $2–4 per t CO2-e was required to offset economic losses of retaining regrowth on a moderately productive (~8 ha adult equivalent–1) property where income was from the sale of weaners. A higher opportunity cost ($ t–1 CO2-e) of retaining woody regrowth is likely for feeder steer or finishing operations, with improved cattle prices, and where the substantial transaction and reporting costs are included. Although uncertainty remains around the price received for carbon farming activities, this study demonstrated that a conservatively stocked breeding operation can achieve positive production, environmental and economic outcomes, including net carbon stock. This study was based on a beef enterprise in central Queensland’s grazing lands, however, the approach and learnings are expected to be applicable across northern Australia where regrowth is present.