A historical account of types of fuzzy sets and their relationships

In this paper, we review the definition and basic properties of the different types of fuzzy sets that have appeared up to now in the literature. We also analyze the relationships between them and enumerate some of the applications in which they have been used.

On the nullstellensätze for stein spaces and C-analytic sets.

In this work we prove the real Nullstellensatz for the ring O(X) of analytic functions on a C-analytic set X ⊂ Rn in terms of the saturation of Łojasiewicz’s radical in O(X): The ideal I(Ƶ(a)) of the zero-set Ƶ(a) of an ideal a of O(X) coincides with the saturation (Formula presented) of Łojasiewicz’s radical (Formula presented). If Ƶ(a) has ‘good properties’ concerning Hilbert’s 17th Problem, then I(Ƶ(a)) = (Formula presented) where (Formula presented) stands for the real radical of a. The same holds if we replace (Formula presented) with the real-analytic radical (Formula presented) of a, which is a natural generalization of the real radical ideal in the C-analytic setting. We revisit the classical results concerning (Hilbert’s) Nullstellensatz in the framework of (complex) Stein spaces. Let a be a saturated ideal of O(Rn) and YRn the germ of the support of the coherent sheaf that extends aORn to a suitable complex open neighborhood of Rn. We study the relationship between a normal primary decomposition of a and the decomposition of YRn as the union of its irreducible components. If a:= p is prime, then I(Ƶ(p)) = p if and only if the (complex) dimension of YRn coincides with the (real) dimension of Ƶ(p).

Análisis de las variables de marketing que afectan al valor del cliente. La permanencia como variable controlable

To know how marketing variables affect customer value is essential for a company in order to be market and customer oriented, and to improve investment efficiency in both attracting and retaining customers. Thus, the assessment of the influence of marketing variables in customer value is of prime importance. This is recognized in many empirical studies of these variables, which address the impact of a single variable (or sets of a few variables) on customer value. A comprehensive, integrated assessment of all marketing variables and their interdependencies is an arduous and complex task for researchers and marketing managers. This research proposes a theoretical model of customer value that takes into account all significant marketing variables that have been partially addressed in empirical investigations of other researchers. These marketing variables include brand and reputation, point of sale, employees, price, termination fee commitment, discounts, complementarity of products, experiences, emotions, perceived value, quality, satisfaction, switching costs, and loyalty. The model incorporates the relationship between each variable with retention and with customer value as well as the relationships between them. A special focus is placed on the empirical analysis of the termination fee commitment and its relationship with customer value. This variable is widely used in the telecommunication’s industry for its influence on customer retention from the moment of purchase. However, there is strikingly little research in this topic. A large customer database of a telecommunications company containing five years information about 63.165 customers is used for this purpose. Multivariate linear regression and ANOVA method are applied...