Relaciones y prácticas que cambian la realidad alimenticia: una aproximación desde la antropología ecológica y feminista

From the 1990s, through the first decade of the XXI century, the food industry has intensified its production in technologically and genetically sophisticated ways. It has introduced transgenic and genetically modified foods, taking into account an economical push to obtain higher quantities in less time. Today, the foods that we consume seem more like products created in a laboratory than ones that come from working directly with the earth and with animals. These changes in the food industry are just a part of a long and complicated story in which economical interests figure heavily. The single-crop farming era begins in the 1970s in The United States and Europe. In some regions in Spain having a strong agricultural tradition, small private and family-owned farms that provided food to surrounding populations started disappearing, being uprooted in favor of the creation of large, multi-national companies. The market would expand with the growth of production facilities housing large quantities of animals living numbered and crowded. They mainly house cows, chickens, and pigs from which we obtain different products like milk, eggs and meat. The way these “industrial animals” live today does not even come close to what we think of as a balanced ecosystem, seeing as they are surrounded by machines and by the general use of sophisticated techniques to achieve the best return possible...

Incidencia de las herramientas tecnológicas digitales en las rutinas periodísticas. Estudio de El Mercurio y La Tercera, como exponentes de los medios impresos y en línea chilenos

Already entered in the XXI century "new technologies of information and communication" are hardly "new". Beyond the continuous generation of new technological tools, many more associated with technological dazzle than a real contribution to innovation, there have been few certainties and many promises which, from the advent of Internet in the civilian world, were generated. One of the areas where special Internet has generated excitement has been in the media. In the media field, which is the segment to which we dedicate this research, extreme market liberalization has meant an increasing concentration of media, such as will be discussed at greater length in Chapter IV. According to figures from the Association of Journalists of Chile, 90% of printed newspapers are controlled by two groups; one radio station signals concentrated twenty and 50% of the advertising pie, while increasing arrival of the financial sector to television is observed...

Fashion films as a new communication format to build fashion brands

The consolidation of collaborative video platforms such as YouTube and Vimeo in recent years has significantly changed the way fashion brands communicate with their audiences. Fashion films have emerged as a new and revolutionary tool adopted by luxury brands at the start of the XXI Century to construct their brands. A sample of 62 fashion films from 2006 to 2016 was analyzed in order to describe fashion film’s anatomy and its main characteristics that constitute an especial type of branded content, originated by brands in their quest for exclusivity and authenticity. As a distinctive type of experiential marketing mostly used by luxury fashion brands, they would become a new communication strategy for mainstream brands, but also allow the discovery of a profound connection with consumers through audiovisual narration.