2 resultados para Public opinion towards advertising
em Universidade Complutense de Madrid
Resumo:
This thesis studies the rural collective action processes between 1920 and 1965 in Ecuador with a social history and political sociology approach. An approximation is carried out towards the conflicts, mobilizations and protests where indigenous and not indigenous peasants participated. Because of this, they are considered two periods, the first one that last from 1931 to 1947, sealed by the political instability and a constant change of governments; and the second one between 1948 and 1965, in a phase of successive constitutionally governments that ruled between 1948 and 1960. The conflicts and rural mobilizations reached a major visibility since 1958, deeply affecting the public opinion. The importance and magnitude of the rural mobilizations between 1959 and 1963 generated a controversy on their political effects in the agrarian change. Certainly, the rural mobilizations influenced in the outcome that took the political crisis, which concluded in the implantation of a military government in 1963. This government issued an Agrarian Reform Law in 1964, which modified partially the working relations and the land ownership. And, in addition, it defined a new type of military intervention in the policies that combined repression with reforms. The existence of a landowner social segment that backed a reform in the rural highland (sierra) society has been generally identified by Galo Plaza's figure. In his government (1948-1952), transformations were accentuated in the State intervention, mainly orientated towards the economic and political modernization. This was a new moment of coastal agro-exportation development with the leadership of the banana production. There were stimulated measures of promotion of the production and exportation of bananas. So, the road infrastructure was intensively spread and connected the producing zones with the export ports...
Resumo:
The comparative analysis of Polish and Spanish political discourse in the multilingual context of European institutions is challenging not only due to linguistic, cultural, geopolitical and social differences, but also because of a relatively short history of such contacts in the EU framework. Intercultural communication, as a dynamic social practice is a fascinating object of investigation. Bidirectional comparative analysis of Polish and Spanish oral texts allows define the barriers of such communication. It encompasses the discursive act together with its objectives, strategies and consequences, and also its raison d’être. It explains why different strategies reflected through discursive categories were used. Consequently it describes both, conditions and outcomes of identity negotiation. The latter is a political competence perceived and evaluated by the direct interlocutors, the participants of the political debate, and indirectly, by a public opinion of the European Union. That proves it is two-level communication. The negotiation of political identity through discourse, according to the Ting-Toomey theory, can lead to maintaining, loosing, recovering or reinforcing it282. The Identity Negotiation Theory includes the construction and development of personal, relational, role and desired identity and is one of the methodological axes of this investigation. Political identity consists of exhibiting necessary competences to efficiently participate in the legislation process, for example, in order to present amendments, promote a given ideology, participate in controversial discussions and manage conflicts, and, finally, gain the support of public opinion. The analysis of creation, negotiation, maintenance, recovery and promotion of the political identity is performed through the identification and description of discursive categories proposed by Van Dijk283 and adapted to the needs of this study. This is the second methodological axe of the investigation. The following questions arise: which discursive strategies, used by Polish and Spanish politicians, will be communication facilitators and which will be barriers hampering communication? Which strategies show political competencies of the speaker, his or her influence in the legal EU reality through discourse?...